Observed Signal · Oct 14, 2025 · Funding · Source: Tech.eu · Impact: 3/5 · Sentiment: Positive
Epiminds exits stealth with $6.6M to power AI-first marketing teams
Stockholm-based Epiminds, which develops multi-agent AI systems for marketing, emerged from stealth with $6.6 million in seed funding. The round was led by Lightspeed Venture Partners, with participation from EWOR, Entourage, and angel investors including Booking.com's former CMO. The company's core product, Lucy, is an AI marketing manager that coordinates over 20 specialized agents across reporting, optimization, budget pacing, bidding, and creative. Founders Elias Malm and Mo Elkhidir, formerly of Google and Spotify respectively, aim to help agencies onboard clients in under 30 seconds and run campaigns end-to-end with AI. The startup targets legacy dashboards and siloed point tools, offering an integrated, adaptive multi-agent approach. Epiminds plans to expand Lucy's capabilities and increase autonomy, leveraging a network effect where every agency benefits from smarter AI.
Funding in AI-first marketing agents signals continued investment in automating agency workflows, potentially reshaping the AdTech stack.
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Key Takeaways & Evidence Grounding
- Epiminds raised $6.6 million in funding.
- The funding round was led by Lightspeed Venture Partners with participation from EWOR, Entourage, and angel investors.
- Epiminds emerged from stealth mode.
- The company develops multi-agent AI systems for marketing, with its core product Lucy coordinating over 20 specialized agents.
- The company was founded in 2025 by Elias Malm and Mo Elkhidir, former employees of Google and Spotify.
Connected Companies & Entities
4 Entities mapped“The funding was led by Lightspeed Venture Partners with participation from EWOR, Entourage, and high-profile angels...”
“including the former CMO of Booking.com....”
“Founded in 2025 by Google and Spotify alums...”
“Founded in 2025 by Google and Spotify alums...”
Ontology Mapping & Concepts
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