Observed Signal · Jul 14, 2026 · Award Announcement · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Effie Jury Selects 55 Finalists for Swiss Final
The first judging round of Effie Awards Switzerland 2026 concluded with around 70 jurors meeting on 2 July in Zurich to evaluate submitted campaigns. Fifty-five campaigns progressed to the final and will be re-evaluated in a second jury round to determine Bronze, Silver and Gold Effies; Gold winners will be eligible for the Grand Effie. The judging used standard Effie criteria (situation, strategic rationale, execution and demonstrable contribution to campaign success). The jury process was led by Lara Jelinski (Chief Growth Officer Central Europe & CEO Media Switzerland at Dentsu) and Daniel Fischer (founder and Senior Advisor at DF Strategic Communications). Winners will be announced at the Effie Award Night on 2026-11-19. The awards are organised by Leading Swiss Agencies and have been presented biennially since 1985.
National industry award announcement relevant to Swiss advertising and agencies but limited wider AdTech/MarTech impact.
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Key Takeaways & Evidence Grounding
- Approximately 70 jurors judged entries for Effie Awards Switzerland 2026.
- 55 campaigns advanced to the Effie Awards Switzerland 2026 final.
- Jurors met on 2026-07-02 in Zurich for the first judging round.
- The jury was led by Lara Jelinski (Dentsu) and Daniel Fischer (DF Strategic Communications).
- Winners will be announced at the Effie Award Night on 2026-11-19; Gold winners compete for the Grand Effie.
Connected Companies & Entities
2 Entities mapped“The jury process was led by Lara Jelinski, Chief Growth Officer Central Europe & CEO Media Switzerland at Dentsu, and Daniel Fischer, founde...”
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