Observed Signal · Apr 15, 2026 · Campaign Launch · Source: Adweek · Impact: 1/5 · Sentiment: Positive
Dr. Squatch Enlists Megan Fox for Deodorant Campaign
Dr. Squatch, the Unilever-owned men’s personal care brand, launched a six-part campaign starring Megan Fox as “Professor Fox” for “The Dr. Squatch Foundation for Odor eXcellence.” The creative series mixes humor, innuendo and education to promote the brand’s all-natural deodorant, and will roll out globally across TV, Connected TV (CTV) and social channels. John Ludeke, chief brand officer of Dr. Squatch, said the campaign aims to capture attention with entertaining content and then educate consumers about natural ingredients. The company has a history of talent-led marketing, including prior collaborations with comedian James Schrader and a high-profile Sydney Sweeney promotion last year.
Brand-level creative campaign using celebrity talent across TV, CTV and social; notable for creative/influencer marketing but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Dr. Squatch (owned by Unilever) launched a six-part campaign starring Megan Fox as 'Professor Fox.'
- The campaign, titled 'Dr. Squatch’s Foundation for Odor eXcellence,' will run globally across TV, CTV and social channels.
- John Ludeke is chief brand officer of Dr. Squatch and is quoted describing the campaign's goals to entertain and educate men about natural personal-care ingredients.
- Dr. Squatch has a history of talent-driven marketing, including a 2018 collaboration with comedian James Schrader and a 2025 promotion with Sydney Sweeney that attracted about 1 million entrants.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Megan Fox Stars in Ro's First Celebrity ED Campaign
Ro, a telehealth platform, launched its first celebrity campaign for its fast-acting erectile dysfunction pill, Ro Sparks. The campaign features actress Megan Fox, who is depicted as the product personified in a red catsuit. Rather than citing personal experience, the campaign leverages Fox's persona as a sex symbol. This strategy is based on consumer research indicating that men are more receptive to ED marketing when the messenger is a woman. The campaign includes linear TV, streaming, paid social, and an out-of-home component with a Times Square takeover and tear-away posters in New York City starting October 5.
Ads of the Week: 9 Standout Brand Campaigns
Adweek highlights nine notable ad campaigns and brand activations, led by celebrity-driven spots and creative stunts. Major items include Dua Lipa (with a George Clooney cameo) as Nespresso’s new global brand ambassador in a refreshed visual campaign; Sydney Sweeney’s sequel spot for American Eagle; Megan Fox starring in Dr. Squatch’s comedic deodorant campaign; Hudson Williams featured in Peloton’s new fitness spot alongside instructors Tunde Oyeneyin and Adrian Williams; and Dove’s vending-machine installation at London’s Waterloo Station exposing algorithmic beauty pressures. Liquid Death collaborated with Pop-Tarts for a limited-edition iced tea, Kotex released a word-of-mouth focused spot, and OFFF Barcelona rolled out promotional creative. Intuit TurboTax’s ad (debuted Jan. 26) was named Most Effective Ad of the Week, measured as 66% more effective than the Financial Services category average during April 8–14 and aired most frequently on AMC.
Wild deodorant's cheeky YouTube ad features a nun
The Drum highlights a new YouTube commercial for deodorant brand Wild in which a pitch meeting for the product culminates in a cheeky, bleeped punchline delivered by a nun. The 72-hour sweat-protection message is woven into the humour-led spot created by nine-person creative shop MnD Studio. Wild’s marketing director Ellie Abbott praised the ad as "slightly outrageous and very funny" while still delivering the brand’s key benefits. The piece focuses on the creative approach and production credited to MnD Studio and was published by The Drum on 2026-06-29.
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