Observed Signal · Jul 20, 2020 · Policy Update · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Negative
Disney Stops Ads on Facebook
Disney has paused advertising on Facebook as part of the Stop Hate For Profit campaign criticizing Facebook's handling of hate speech on its platform. The action includes stopping ads for Disney+ and pausing Instagram ads for Hulu, with no public duration announced. Wall Street Journal reports Disney was the largest Facebook advertiser in the first half of 2020, with an estimated $210 million in ad spend. Disney joins other prominent brands such as Mozilla, Ben & Jerry's, and Coca-Cola in reducing Facebook ad activity, and more than 500 companies were reported to have paused ads in July. The piece highlights ongoing scrutiny of platform policies and brand safety, and notes the advertiser-relations dynamic surrounding Facebook during the Stop Hate For Profit campaign.
Significant advertiser action affecting Facebook's ad ecosystem and brand-safety discourse (Stop Hate For Profit campaign).
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Key Takeaways & Evidence Grounding
- Disney paused ads on Facebook and Instagram (Disney+ and Hulu) as part of the Stop Hate For Profit campaign.
- Disney reportedly spent about $210 million on Facebook ads in the first half of 2020, per Wall Street Journal.
- Disney joined Mozilla, Ben & Jerry's and Coca-Cola in pausing Facebook advertising.
- More than 500 companies reportedly paused ads in July during the Stop Hate For Profit period.
- The duration of Disney's advertising pause had not been publicly disclosed.
Connected Companies & Entities
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Disney TV Launches December 1 with Adult-Focused Programming
Disney will relaunch its German Disney Channel as Disney TV on December 1, 2026. The new channel will target an older, adult audience while retaining children's content. Disney announced a programming slate including series like 'Modern Family,' 'Scrubs,' and 'Seattle Firefighters' during the day and early evening. Prime time will feature crime dramas such as 'Tracker' (making its free-TV premiere), blockbuster films like 'The Lion King,' 'Beauty and the Beast,' and 'Encanto,' as well as Marvel titles like 'Thor,' 'Ant-Man,' and 'Doctor Strange.' Content from Hulu, FX, Marvel, Star Wars, Pixar, and 20th Century Studios will also be included. Children's programming will continue with shows like 'Mickey Mouse Clubhouse+,' 'Spidey and His Amazing Friends,' 'Sofia the First: Royal Magic School,' and 'Miraculous.' The move is aimed at broadening the channel's audience.
Klopp's Germany match pushes Tatort to yearly low
The article reports on German TV ratings for the weekend, highlighting the clash between the Nations League football match (Germany vs. Greece) on RTL and the new 'Tatort' episode on ARD. The football match dominated, with the second half attracting over 10 million viewers, averaging 10.13 million and a 46.0% market share in the second half. The 'Tatort: Explosive Mischung' drew 5.32 million viewers (20.7% share), its lowest reach this year, due to the football competition. Other notable ratings include ZDF's 'Wilsberg' winning Saturday with 4.89 million (23.5% share), ZDF's Rosamunde Pilcher film with 2.9 million, Sat.1's 'Oblivion' and ProSieben's 'Inglorious Basterds' with 0.72 and 0.52 million respectively, and 'The Voice of Germany' leading private broadcasters with 1.35 million. Streaming charts show Netflix's 'East of Eden' as new number one, 'Kill Jackie' on Prime Video, and 'Coven Academy' on Disney+. YouTube's top video was 'heute-show'. Data from AGF Videoforschung.
Aleph Alpha's Kolibri Lags Behind Open-Weight Leaders
Aleph Alpha has released Kolibri, a new open-source German-English AI model under the Apache-2.0 license, designed for mission-critical applications in public administration and industry. Kolibri features a Mixture-of-Experts architecture with 78 billion total parameters and about 3.46 billion active per token. Trained on 20 trillion tokens, with 23% in German and a German-optimized tokenizer, it supports context lengths up to one million tokens. The model excels in agentic workflows, RAG, and native tool calling, while emphasizing data sovereignty and compliance, including a blocklist of 4.5 million URLs and GDPR/EU AI Act adherence. Independent benchmarks, however, place it behind at least 20 other open-weight models. Aleph Alpha is merging with Cohere to form a transatlantic sovereign AI company, subject to regulatory approval. In a broader economic debate, Reid Hoffman argues AI infrastructure expansion is the 'only reason' the US avoids recession, though economists dispute this.
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