Observed Signal · Aug 11, 2026 · Hiring · Source: Adweek · Impact: 1/5 · Sentiment: Neutral
Disney Names Joss Hastings SVP, Consumer Products Marketing
Disney has appointed Joss Hastings as senior vice president, marketing, for Disney Consumer Products (DCP), a role in which Hastings will lead global marketing for the business. The move follows a corporate reorganization that moved DCP from Experiences into Disney Entertainment under the Studios umbrella. Hastings will report to Asad Ayaz, chief marketing and brand officer at Disney, and to Lisa Baldzicki, president of Disney Consumer Products. In the role, Hastings will align marketing across regions and work with franchise, studio and business partners to support DCP priorities.
Routine corporate marketing leadership appointment and an internal reorganization; limited direct impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Joss Hastings was named senior vice president, marketing, for Disney Consumer Products (DCP).
- DCP was moved from Experiences to Disney Entertainment under Disney's Studios umbrella.
- Hastings will report to Asad Ayaz (chief marketing and brand officer at Disney) and Lisa Baldzicki (president of Disney Consumer Products).
- Hastings will lead global marketing for DCP, coordinating across regions and with franchise, studio and business partners.
Connected Companies & Entities
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Ontology Mapping & Concepts
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