Observed Signal · Oct 7, 2026 · Price Change · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Negative
DISH Raises Prices Again, Adds $17 Locals Fee
DISH Network has raised prices on its core TV packages and added a $17 monthly fee for local broadcast channels (ABC, CBS, FOX, NBC). The new rates, effective on the next billing date unless under a price lock, increase packages like America's Top 120 to $104.99 and the Everything Pack to $154.99. The Locals Pack, previously optional, is now a required add-on for most packages. This marks another in a series of price hikes, driven by rising retransmission consent costs from broadcasters. The announcement comes as DISH DBS, an EchoStar subsidiary, recently completed its Chapter 11 restructuring, though the price changes are independent of that process.
This is a price increase for a major pay-TV provider, impacting the traditional TV ecosystem and potentially accelerating cord-cutting, but it is not a novel AdTech or digital advertising development.
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Key Takeaways & Evidence Grounding
- DISH Network increased prices on core TV packages and added a $17 monthly fee for local channels.
- America's Top 120 now costs $104.99 per month, up from previous rates.
- The Locals Pack is now a mandatory add-on for most English-language packages.
- The price change takes effect on the next billing date unless customers are under a price lock.
- The increase follows prior price hikes in September 2025 and September 2026.
Connected Companies & Entities
2 Entities mapped“DISH Network has adjusted the monthly rates on its core television packages and select fees....”
“DISH DBS, the EchoStar subsidiary that operates the satellite service, completed its exit from Chapter 11....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DIRECTV Raises Prices Across Multiple Packages
DIRECTV implemented a new set of price increases effective June 25, 2026, affecting both its satellite customers and users of its streaming live-TV platform. Genre-specific packages saw notable hikes: MyEntertainment rises $8 to $42.99/month, MySports rises $10 to $74.99/month, MyNews rises $5 to $44.99/month, MiEspanol rises $3 to $37.99/month, and MyKids rises $1 to $20.99/month. Signature (broader) TV packages will also become more expensive though specific new rates were not published. Changes apply automatically on or after June 25 or at the next renewal for existing customers and are in place immediately for new sign-ups. The company cites rising content rights costs (especially live sports), inflationary operational pressures, and investments in streaming and DVR technology as drivers of the adjustments.
DIRECTV Raises Some Subscriber Prices by Up to $14
DIRECTV is increasing prices for several genre packs and some premium packages, with customer emails showing specific changes and a reported example of a $14 monthly increase to the Premier package. New genre pack prices include MyEntertainment $42.99 (from $34.99), MyKids $20.99 (from $19.99), MiEspanol $37.99 (from $34.99), MyNews $44.99 (from $39.99), and MySports $74.99 (from $64.99). The provider said increases are due to rising programming and operational costs and that premium-package changes will vary and be communicated directly. The update follows a prior September 2025 price hike and has prompted customer complaints and discussion on social media about switching services. The article was published on 2026-05-28.
DIRECTV Raises Regional Sports Network Fee
DIRECTV raised its regional sports network (RSN) monthly fee for many subscribers, increasing the previous typical charge of $3.99 to a range as high as $23.99, with the average now near $15. The change took effect at the end of June 2026 and applies to customers whose packages include local professional and college sports channels. The increase reflects rising rights fees paid by networks to leagues, pressure on RSNs from cord-cutting and audience fragmentation, and varying market-specific carriage costs. Billing statements in July and August began reflecting the new amounts. DIRECTV still offers base packages that exclude RSNs and promotes streaming-centric options that may bundle sports differently.
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