Observed Signal · Aug 10, 2026 · Product Launch · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
Discovery+ Launches Curated Channels Including NASA+
Warner Bros. Discovery’s streaming service Discovery+ has launched themed, always-on curated channels and playlists for U.S. subscribers drawn from its own franchises and NASA+ programming. Initial channel offerings include franchise-focused feeds such as 90 Day Universe, Beat Bobby Flay, Deadliest Catch, House Hunters, Ghost Adventures, Gold Rush, and dedicated NASA+ channels including a 24/7 NASA+ Live Earth Views stream from the International Space Station. The NASA+ channels will feature live events and Earth-view camera streams with Dolby Vision support; HBO Max will also carry select special events in Dolby Vision on supported devices. Neal Roberts of Warner Bros. Discovery highlighted the partnership with NASA+ and referenced immersive coverage including the Artemis III mission.
Adds curated, always-on CTV/streaming inventory and premium live-event content (NASA+ with Dolby Vision), which can affect ad placement opportunities and audience engagement on an established streaming platform.
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Key Takeaways & Evidence Grounding
- Warner Bros. Discovery’s streaming service Discovery+ launched curated channels and themed playlists for U.S. subscribers.
- Initial channels include 90 Day Universe, Beat Bobby Flay, Deadliest Catch, Diners, Drive‑Ins and Dives, Evil Lives Here, Ghost Adventures, Gold Rush, House Hunters, NASA+, and NASA+ Live Earth Views.
- NASA+ Live Earth Views provides a 24/7 live stream from the International Space Station.
- The NASA+ channels will include live events, ISS views, and Earth View cameras with Dolby Vision support; HBO Max will also carry select special events in Dolby Vision on supported devices.
- Neal Roberts, Distinguished Engineer, Video Platform, Warner Bros. Discovery, commented on the NASA+ partnership and Dolby Vision coverage, including the Artemis III mission.
Connected Companies & Entities
1 Entity mapped““We are excited to partner with NASA+ and for the opportunity to deliver their extraordinary programming to our discovery+ and HBO Max subsc...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
YouTube TV Adds Discovery+ as Paid Add-On
YouTube TV has expanded its partnership with Warner Bros. Discovery by adding Discovery+ as a paid add-on to its lineup. Subscribers on the main plan and genre packages can now access the streaming service for $11.99 per month, billed directly with their YouTube TV subscription. The add-on provides on-demand access to Discovery's unscripted content, including shows from Discovery Channel, HGTV, Food Network, TLC, and more, along with two live NASA feeds. This move fills a gap in live linear carriage, offering deeper archive access and original series not available on linear channels. The partnership expansion comes as Warner Bros. Discovery prepares for its upcoming sale to Paramount.
Discovery+ Streaming App Profile
State of Streaming’s publisher page profiles Discovery+, a subscription video-on-demand streaming service owned by Warner Bros. Discovery. The profile lists Discovery+’s headquarters (New York, NY), founding year (2021), content focus (reality, lifestyle, true crime, and nature from Discovery brands including HGTV, Food Network and TLC), and its website. The page also shows Discovery+’s corporate family within Warner Bros. Discovery and links to related streaming apps. The site includes a cited SOS coverage item referencing Philo bundling HBO Max and Discovery+ (Oct 2, 2025) and links to other State of Streaming resources (articles, podcast, directory).
Warner Bros. Discovery Focuses on Brands, Local Productions, Star Trek
At the Screenforce Festival 2026, Warner Bros. Discovery outlined its programming strategy emphasizing sendermark positioning, local original productions, major franchises and live sports. TELE 5 will brand itself as a 'Home of Sci‑Fi' and mark Star Trek's 60th anniversary (Sept 8–13) with special programming including an exclusive documentary featuring William Shatner and Jonathan Frakes. DMAX plans to expand genres such as Bluelight, Epic Jobs and Adventure with new formats like 'Feuerwache 1 – Alarm in Ingolstadt' and 'Die Helgoländer'; programming chief Marion Rathmann called local originals the channel's backbone. TLC and HGTV will roll out new seasons and formats (including 'Life of Baylen – Ich ticke anders!', 'Gordon Ramsay's Secret Service' and 'Unser Traum vom Schloss'). In sports, WBD is leveraging Eurosport after a strong French Open broadcast and will air around 100 hours live of the Tour de France (July 4–26) on Eurosport 1.
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