Observed Signal · Oct 14, 2026 · Market Signal · Source: Yodeck · Impact: 2/5
Digital Signage Impact No. 4: Retail digital signage statistics 2026
A closer look at how screens are being used across the retail industry, based on first-party Yodeck data and customer-reported outcomes.
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Digital signage trends 2026: What do people really want from screens?
Yodeck’s Screen Intelligence research explores digital signage trends for 2026 & what people really want from the screens they see every day.
Shoppers More Receptive to In‑Store Digital Screens
Grocery TV published its 2026 In-Store Shopper Perception Report, co-published with analyst Andrew Lipsman, surveying more than 1,000 U.S. grocery shoppers. The study finds growing acceptance and effectiveness of in-store digital screens: 62% of shoppers report purchasing a product directly after seeing it on an in-store screen, and receptivity has increased across every major store zone since Grocery TV’s 2023 study (front-end acceptance rose ~23 points). The report also notes 95% of grocery shoppers make at least half of their purchase decisions in-store. Placement and contextual relevance strongly influence performance (shoppers are 2.5x more likely to consider a brand when ads fit the surrounding environment) and endcaps are seen as especially valuable. Grocery TV CEO Marlow Nickell and analyst Andrew Lipsman characterize the findings as an inflection point for in-store retail media.
What is In-store retail media? How screens in stores create a new revenue stream for retailers
New article on Advision News Monitor about in-store retail media and how screens in stores create new revenue opportunities for retailers.
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