Observed Signal · May 17, 2023 · Study · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Desire for Team Cohesion Over Pay Raise
A HubSpot study, Hybrides Arbeiten 2023, examines why employees value team cohesion over salary increases in hybrid work environments. The survey spans 5,058 employees across 10 markets, including 504 in Germany. In Germany, 63% would prefer stronger colleague relationships to a 10% raise; globally, 52% opted for better relationships while 48% chose the raise. The study also highlights shifts in workplace communication, noting that on-site meetings rose from 9% in 2021 to 16% last year, and 46% reported productivity gains from asynchronous tools like Slack. Additionally, 43% of respondents overall want more investment in teambuilding events (39% in Germany). The findings suggest that a stronger sense of belonging and alignment with company goals correlates with higher retention, reinforcing the importance of culture in a hybrid work era.
Moderate relevance to talent/HR trends in the AdTech/MarTech industry; not industry-shifting
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Key Takeaways & Evidence Grounding
- HubSpot study Hybrides Arbeiten 2023 surveyed 5,058 employees across 10 markets, including 504 participants in Germany.
- In Germany, 63% would prefer better relationships with colleagues over a 10% salary increase.
- Across all markets, 52% would choose better relationships while 48% would choose a salary increase.
- On-site meetings rose from 9% in 2021 to 16% last year; 46% reported productivity gains from asynchronous tools like Slack.
- 43% of respondents overall want more investment in teambuilding events; in Germany, 39%.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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