Observed Signal · Sep 29, 2026 · Market Signal · Source: BidSwitch · Impact: 2/5
Demand-Side Spotlight: Simpli.fi
Location is playing an increasingly important role in advertising as data and technology evolve, enabling campaigns to deliver the right message to consumers when they are most […]
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Brandformance Returns: Brand Health Metrics Resurge
A Digiday Podcast episode and accompanying coverage highlight a renewed industry focus on brand health metrics as marketers seek to blend brand and performance approaches ('brandformance'). Advances in measurement tools, wider access to media-mix modeling, and pressure from large language models (LLMs) to manage brand presence have driven interest in metrics like brand lift alongside ROAS and CPA. Speakers include Tim Peterson (Digiday), Kevin Goodwin (New Engen) and Kelly Ballou (Designer Brands Inc), who described DSW/DBI’s biannual brand-health tracker. Publishers also report retraining sales teams to sell brand awareness again after a performance-heavy period following the e-commerce boom.
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