Observed Signal · Mar 6, 2023 · Product Launch · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive

dcupl Becomes Netural's New Software Spin-Off Following Storyblok Success

Executive Signal Summary

Linz-based digital services provider Netural has launched dcupl (short for 'Decouple'), a new SaaS platform for building data-intensive web applications. The software, previously used internally at Netural, lets companies start development without deep integration into their existing IT systems, cutting time and costs. Former Netural employees Dominik Strasser and Gernot Bernkopf lead the spin-off and hold 25 percent; Netural founders Albert Ortig and Stephan Lechner own the remaining 75 percent. Netural positions itself as an Austrian company builder, citing earlier spin-offs including Storyblok, Roomle, BlockHealth and Social Hearts. Storyblok raised €43 million in May 2022 at a valuation above €100 million. Customers mentioned as adopters of the technology include adidas, Silhouette and Swarovski. Netural says it plans to maintain or increase the pace of one new spin-off every one to two years and will add a company-building service offering.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

A new SaaS spin-off from the company behind Storyblok highlights continued innovation in the Austrian MarTech/company-building scene, but the event is not industry-shifting.

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Key Takeaways & Evidence Grounding

  • Netural launched dcupl, a SaaS platform for rapid development of data-intensive web applications.
  • Dominik Strasser and Gernot Bernkopf lead dcupl and hold 25% of shares; Netural founders hold the remaining 75%.
  • dcupl's approach claims to reduce costs and time by avoiding deep integration into existing IT systems.
  • Corporates cited as users/validators include adidas, Silhouette, and Swarovski.
  • Previous Netural spin-off Storyblok raised €43 million in May 2022 at a valuation above €100 million.

Connected Companies & Entities

3 Entities mapped

“Das Headless-CMS-Scale-up Storyblok holte im Mai 2022 satte 43 Mio. Euro Investment, die Bewertung liegt weiter über 100 Mio. Euro....”

“Corporates wie adidas, Silhouette und Swarovski haben sich davon bereits überzeugen lassen....”

“Corporates wie adidas, Silhouette und Swarovski haben sich davon bereits überzeugen lassen....”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Trending Topics•Published: Mar 6, 2023
Original Coverage Title: “dcupl ist das neueste Software-Spinoff von Netural nach dem Storyblok-Erfolg”

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