Observed Signal · Aug 3, 2015 · Partnership · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
DataXu adds 20+ new inventory sources worldwide
DataXu, a Boston-based programmatic marketing software provider, announced a global expansion to include more than 20 additional inventory sources. The new partners span Emerging Markets in APAC and Eastern Europe and include niche and premium publishers, with Germany adding Yieldlab, Fyber, Stickyads, and Smaato. The expanded inventory focuses on growing channels such as video and mobile, while enabling premium inventory exchanges via Private Exchanges using Deal-ID deals. DataXu’s 97% Fraud-Free Guarantee covers all new sources, offering refunds for fraud above 3%. DataXu Europe Managing Director Jan Heumüller stated the enlargement enhances access to inventory across channels and regions, underscoring the value of premium inventory and Deal-IDs. The company will continue collaborations with Google, SpotXchange, and The Rubicon Project to cover the full spectrum of sources. Fyber’s Erwin Plomp and Yieldlab’s Marco Klimkeit welcomed the partnership as strengthening cross-channel inventory access.
Expansion of inventory sources and cross-market partnerships; notable partners and exchanges cited.
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Key Takeaways & Evidence Grounding
- DataXu adds more than 20 new inventory sources worldwide.
- Germany adds Yieldlab, Fyber, Stickyads, and Smaato as partners.
- New sources emphasize video and mobile demand and include premium inventory via Deal-ID deals.
- All new sources are covered by DataXu's 97% Fraud-Free Guarantee.
- DataXu continues partnerships with Google, SpotXchange, and The Rubicon Project.
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