Observed Signal · Nov 10, 2026 · Interview · Source: VideoWeek · Impact: 1/5 · Sentiment: Neutral
CTV Advertisers Overly Focused on Audience Targeting?
In an interview filmed at TV Rise 2026 in Seville, Chris Kleinschmidt, VP of Advertising Sales EMEA at TiVo Ads, warns that advertisers and agencies increasingly frame connected TV (CTV) as a pure performance product. While CTV's data-driven capabilities enable unique audience targeting opportunities, Kleinschmidt cautions that a singular focus on performance may lead advertisers to overlook CTV's significant awareness and brand-building potential. He argues that this narrow perspective risks missing the full value of CTV advertising. He also discusses the democratisation of home screen advertising, suggesting a broader trend toward more accessible premium inventory. The article is based on an interview and does not announce any specific corporate event or product launch.
This article is an opinion/interview piece from an industry executive discussing CTV advertising trends. It provides perspective but does not report a new corporate event, product launch, or significant market shift.
Track Real-Time CTV Signals & Market Shifts
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Chris Kleinschmidt, VP of Advertising Sales EMEA at TiVo Ads, warns that CTV advertisers are too focused on performance.
- The interview was filmed at TV Rise 2026 in Seville.
- Kleinschmidt highlights CTV's brand-building capabilities beyond audience targeting.
- The article discusses the democratisation of home screen advertising.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Advertisers Need Flexibility Viewers Have in CTV
This article features an interview with Laura Gonzalez, Director of Ad Sales Europe at Whale TV, discussing the shift of audiences from linear TV to connected TV (CTV) and the challenges advertisers face in following this trend. Gonzalez highlights fragmentation and measurement as major hurdles, arguing that CTV needs to be easier to plan, buy, and measure to encourage budget migration. She also talks about the evolution of content on FAST channels and the importance of transparency for advertisers in CTV. The interview was filmed at TV Rise 2026 in Seville.
Disney+ Celebrates 7 Years Since Launch
Exactly seven years ago, on November 12, 2019, The Walt Disney Company launched Disney+, its direct-to-consumer streaming service, initially in the US, Canada, and the Netherlands. Priced at $6.99 per month, it quickly attracted over 10 million subscribers within the first day, despite technical glitches. The platform's launch was supported by Disney's earlier investment in BAMTech in 2016/2017, the decision to pull content from Netflix in 2017, and the acquisition of 21st Century Fox assets in March 2019. Original series like The Mandalorian drove early success. Since then, Disney+ has expanded globally, introduced an ad-supported tier in 2022, and now boasts over 150 million subscribers. The article reflects on the platform's growth and its impact on the streaming industry.
Plex Adds New Free Live TV Channels
Plex has expanded its free, ad-supported live TV offering with a new batch of linear channels. The additions include dedicated channels for the drama series 'Vikings', the newsmagazine '60 Minutes', reality hits from the History network like 'Pawn Stars' and 'American Pickers', courtroom shows 'Tribunal Justice' and 'Judy Justice', the fantasy series 'The Librarians', documentary series 'History's Greatest Mysteries', and holiday competition 'The Great Christmas Light Fight'. All channels are available in the Live TV section of the Plex app on various devices after signing in with a free account. They follow the existing ad-supported model with periodic commercial breaks, requiring no Plex Pass. Availability may vary by region due to licensing. This expansion continues Plex's strategy of adding recognizable programming to its free tier.
Receive all future signals for CTV in your executive briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.