Creators Test Clyde Car-Subscription in Daily Life

Six Swiss content creators tested a Clyde electric car subscription for eleven days in a creator campaign executed by Zurich agency Social Leaders, according to the press release. The creators documented daily use across Instagram and TikTok with multiple reels and a joint hero film, which will be amplified via a paid-social campaign. The campaign reportedly generated 1.2 million impressions and the participating creators together have more than half a million followers. Clyde used models from its parent company AMAG to show the breadth of the offering. Fabian Huber, Head of Marketing at Clyde, is quoted describing the campaign goal to show real everyday experiences with the subscription.