Observed Signal · Oct 7, 2026 · Market Signal · Source: Corvidae · Impact: 4/5
Corvidae AI delivers RS Group PLC 6% more Paid Search revenue on 5% less ad spend
Executive Signal Summary
Four-month Italy pilot lifted return on ad spend by 12% and is now being rolled out worldwide, after Corvidae's cookieless tracking captured £193m more revenue than Adobe Analytics across the group's global properties.
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