Observed Signal · Aug 3, 2026 · Campaign Launch · Source: The Drum · Impact: 1/5 · Sentiment: Neutral
Coral launches Jimmy Bullard ceremony ad
Coral has released a 60-second film as part of its 'We’re here for it' brand platform featuring former footballer Jimmy Bullard as master of ceremonies. Created by Wonderhood Studios and directed by Rich Hall through Riff Raff Films, the spot humorously stages an awards-style ceremony honoring devoted football supporters. The campaign, created by James Rafter, Myles Vincent and Gavin Cumine, will run across television, social and out-of-home to coincide with the 2026–27 Scottish Professional Football League season.
Brand creative launch and production credits are of limited industry impact beyond creative and media placement interest.
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Key Takeaways & Evidence Grounding
- Coral released a 60-second brand film in its 'We’re here for it' campaign featuring Jimmy Bullard.
- The spot was created by Wonderhood Studios.
- The film was directed by Rich Hall through Riff Raff Films.
- Creators credited are James Rafter, Myles Vincent and Gavin Cumine.
- The campaign launches alongside the 2026-27 Scottish Professional Football League season across television, social and out-of-home.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Betfred launches 'We The Believers' football campaign
Betfred has launched a new integrated advertising campaign called 'We The Believers' created by agency Dept and directed by Glenn Kitson. The campaign celebrates the idiosyncratic language, superstitions and optimism of football supporters through vignettes shot across pubs, pitches and suburban settings. It will run across TV, radio, social, out-of-home, retail and Betfred’s owned channels, with Sky as lead media partner, and will evolve reactively throughout the season with new creative tied to key moments. Media agency M-Fuse and production partners including Iconoclast and Sugarfree TV are credited among the campaign team.
Sky Sports turns 'Welcome to the Show' into campaign
Sky Sports has expanded its 'Welcome to the Show' tagline into a full brand positioning and creative platform to promote 1,500 live matches across the Premier League, EFL, WSL and Scottish Premiership. The campaign uses national and club-specific posters (including 20 Premier League executions), a 30‑second hero spot that highlights ordinary fans, and high-profile talent. Sky used AI to scale personalization, create animatics faster, synthesize stadium visuals and produce a 3D Piccadilly Lights activation, while retaining human actors for close-up emotional performance. The work was led by Ceri Sampson and a creative/production team credited in the piece.
Prostate Cancer UK launches football-themed fundraising film
Prostate Cancer UK’s fundraising challenge Prostate Utd has released a 30-second film titled 'This Club Matters More' that uses football rivalry banter to urge collective action against prostate cancer. The spot highlights that a man in the UK dies from prostate cancer every 45 minutes and encourages sign-ups for an October challenge where participants walk, run or cycle daily. The campaign aims for 7,861 sign-ups, builds on £1m raised since Prostate Utd began in 2018, and is the first step in a new three-year strategy to make the challenge a football-native fundraising brand. The creative was produced by agency ELVIS (recently acquired by Wonderhood Studios from Next 15) with production by Armoury Films and post by Creative Outpost.
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