Observed Signal · Aug 24, 2026 · Partnership · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Retail Media Market: Coop's Supercard Offers 48‑Hour Ticket Presales
Coop has partnered with Ticketmaster to give eligible Supercard loyalty members early access to selected Live Nation‑presented shows via the Supercard app. Members will be able to buy tickets 48 hours before the general on‑sale. The initiative starts with Passenger's concert at Volkshaus Zurich: the Supercard presale is on 26 August 2026 and the public sale begins on 28 August 2026. Coop and Ticketmaster executives say the collaboration brings fans closer to artists and adds value for Supercard members.
A retailer loyalty program is being used to provide ticket presales via a Ticketmaster partnership—relevant as an example of retailer loyalty activation and commerce‑media collaboration, but limited in scope (Live Nation shows, Swiss market).
Key Takeaways & Evidence Grounding
- Coop and Ticketmaster have launched a partnership offering Supercard members early ticket access.
- Eligible Supercard members can purchase tickets for selected Live Nation‑presented shows 48 hours before the official public sale via the Supercard app.
- Not all Ticketmaster inventory is included — only shows presented by Live Nation are part of the presale.
- The first event under the partnership is Passenger at Volkshaus Zurich: Supercard presale on 2026-08-26 and official sale on 2026-08-28.
- Samuel Libis is Head of Supercard and Customer Clubs at Coop; Marc Boehrer is Managing Director of Ticketmaster Switzerland.
Connected Companies & Entities
3 Entities mappedTicketmaster
Live event ticketing marketplace and enterprise commerce platform.
“Ticketmaster is cooperating with Coop to enable Supercard members to access presales; Marc Boehrer, Managing Director of Ticketmaster Switze...”
persoenlich.com
Swiss trade publisher for communications and marketing professionals.
Live Nation Entertainment
Live entertainment group spanning concerts, ticketing and sponsorship sales.
“Only shows presented by Live Nation are included in the Supercard presales, not the entire Ticketmaster inventory....”
Ontology Mapping & Concepts
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