Observed Signal · Aug 24, 2026 · Partnership · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Coop's Supercard Offers 48‑Hour Ticket Presales
Coop has partnered with Ticketmaster to give eligible Supercard loyalty members early access to selected Live Nation‑presented shows via the Supercard app. Members will be able to buy tickets 48 hours before the general on‑sale. The initiative starts with Passenger's concert at Volkshaus Zurich: the Supercard presale is on 26 August 2026 and the public sale begins on 28 August 2026. Coop and Ticketmaster executives say the collaboration brings fans closer to artists and adds value for Supercard members.
A retailer loyalty program is being used to provide ticket presales via a Ticketmaster partnership—relevant as an example of retailer loyalty activation and commerce‑media collaboration, but limited in scope (Live Nation shows, Swiss market).
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Key Takeaways & Evidence Grounding
- Coop and Ticketmaster have launched a partnership offering Supercard members early ticket access.
- Eligible Supercard members can purchase tickets for selected Live Nation‑presented shows 48 hours before the official public sale via the Supercard app.
- Not all Ticketmaster inventory is included — only shows presented by Live Nation are part of the presale.
- The first event under the partnership is Passenger at Volkshaus Zurich: Supercard presale on 2026-08-26 and official sale on 2026-08-28.
- Samuel Libis is Head of Supercard and Customer Clubs at Coop; Marc Boehrer is Managing Director of Ticketmaster Switzerland.
Connected Companies & Entities
3 Entities mapped“Ticketmaster is cooperating with Coop to enable Supercard members to access presales; Marc Boehrer, Managing Director of Ticketmaster Switze...”
“Only shows presented by Live Nation are included in the Supercard presales, not the entire Ticketmaster inventory.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Coop's 7th 'Day of Good Deed' Adds New Partner
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Commerzbank partners with Eventim for concert access
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Coop Switzerland Megastore Success Concept
A Lebensmittel Zeitung store check (published 2026-08-06 by Manfred Stockburger) profiles Coop Switzerland’s flagship 5,205 sqm megastore at the Grüze/Grüze‑Markt shopping center in Winterthur. The pictorial review shows a large-format concept that anchors the center and—after the 1985 site’s 2021–22 €15.8 million renovation—emphasizes artisanal, on-site food production (bakery, cakes, fish, meat processing), a substantial nearfood assortment (~25%) and sustainability steps such as pre-expiry freezing to cut food waste. The store combines modern service formats (about 35% of sales via self-scanning) with customer retention initiatives (free Mondovino wine loyalty program) and benefits from vertical integration with Bell Food Group. The article notes the megastore’s quality and merchandising approach have positive spillover effects on Coop’s smaller supermarkets and its online business.
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