Observed Signal · Apr 8, 2026 · Directory Listing · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
CNBC Pro Streaming App Profile
This State of Streaming publisher profile describes CNBC Pro as a premium business-news streaming app owned by Comcast Corporation. The profile lists CNBC Pro’s basic metadata (Parent: Comcast Corporation; HQ: Englewood Cliffs, NJ; Founded: 2019), describes the service as a subscription-based news streaming app with a live CNBC feed and market analysis, and links to the app’s website. The page also enumerates related corporate-family properties and adtech-relevant assets under Comcast (examples: Ampersand DSP, Comcast Advertising Data & Measurement, FreeWheel SSP, Peacock, NBC News NOW, Xumo Play). The page functions as a directory entry and index of recent State of Streaming articles, resources (podcast, directory, asset library), and navigation links. No publication date is specified on the profile.
Directory/publisher profile with basic metadata and corporate-family links; minor operational relevance for AdTech audiences.
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Key Takeaways & Evidence Grounding
- CNBC Pro is a premium business-news streaming app described as offering a live CNBC feed, market analysis, and subscription access.
- Parent company: Comcast Corporation; Headquarters: Englewood Cliffs, NJ; Founded: 2019.
- State of Streaming lists Comcast-related corporate family properties including Ampersand DSP, Comcast Advertising Data & Measurement, FreeWheel SSP, NBC News NOW Streaming App, NBCU Data & Measurement, NOW Streaming App, Peacock Streaming App, Sky Go Streaming App, and Xumo Play Streaming App.
- The State of Streaming page is a directory/publisher profile and notes "No coverage yet for CNBC Pro."
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
State of Streaming Adds NBC News NOW Profile
State of Streaming published a directory/profile page for NBC News NOW, a free 24/7 streaming news channel. The listing records core product metadata: parent company Comcast Corporation, headquarters in New York, NY, and a founding year of 2019. The profile describes NBC News NOW as a free live-TV streaming app offering live anchored coverage and breaking news reports, and it lists corporate-family siblings and related adtech/data products (e.g., Ampersand DSP, Comcast Advertising Data & Measurement, FreeWheel SSP, NBCU Data & Measurement, Peacock). The page functions as a static directory/profile and notes there is no additional editorial coverage on State of Streaming for NBC News NOW at this time.
NBC Sports Streaming App Profile
This State of Streaming publisher profile summarizes NBC Sports as a streaming app (ticker: CMCSA) and links to the network's streaming site. The page lists State of Streaming coverage of NBC Sports, including two February 2026 articles about on-device AI for vertical live feeds and a new regional-sports-network (RSN) model. The profile also references related State of Streaming content (podcasts, columns, research) and offers a downloadable 2026 Advertiser's Guide to Streaming TV. The page functions as a publisher/company listing with links to reporting and resources relevant to streaming TV advertising and monetization.
Peacock directory profile added to State of Streaming
Peacock is NBCUniversal’s streaming app (parent: Comcast Corporation) positioned as a major video streaming platform and ad inventory source. The profile lists Peacock’s estimated reach (44 million households), USPI ranking (Rank #2, Q4 2025), ad products (including prime-pods, shoppable ads, pause-ads and contextual targeting), DSP integrations (e.g., Google DV360, Amazon DSP, Viant) and recent milestones such as 3,200+ hours of Winter Olympics programming in 2026 and paid subscriber counts. The page aggregates State of Streaming coverage links and resources related to Peacock’s commercial and measurement activity, making it a reference for advertisers and platform partners evaluating Peacock’s supply and integrations.
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