Observed Signal · Oct 15, 2026 · Market Signal · Source: Circana · Impact: 2/5
Circana Puts Third-Party Marketplace Sales on the Map: $200 Billion of Previously Hidden Demand, Now Measured Weekly
Circana announces new capability to measure third-party marketplace sales, revealing $200 billion of previously hidden demand now tracked weekly.
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Circana 2026 Holiday Media Report Reveals How Advertisers Can Act on Demand Before Purchase
Circana's news page now features a new press release about the 2026 Holiday Media Report, providing insights for advertisers to act on demand before purchase. The page also includes several other new articles and updates.
DEMAND SIGNALS SPOTLIGHT
Circana has published a new report titled 'DEMAND SIGNALS SPOTLIGHT' by Ananda Roy, dated 14 Oct 2026, focusing on CPG consumer behavior insights.
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