Observed Signal · Nov 4, 2026 · Corporate Update · Source: IDOOH · Impact: 2/5
China plant Mega-Sphere: Größer als das Original in Las Vegas
According to media reports, China is planning a massive new LED sphere called 'Eye of the World' in Qiantang, Hangzhou, aimed at outscaling the Las Vegas Sphere. The planned project features an external LED surface of 72,000 square meters, a 168-meter diameter, 122 meters in height, and a 20,000-spectator capacity. With an estimated investment volume of 8 billion yuan (around 1.2 billion USD), the venue will host immersive shows, brand presentations, and digital out-of-home advertising, though construction has not yet begun.
The planned construction of the world's largest LED sphere represents a massive scale expansion for immersive entertainment and spectacular Digital Out-of-Home (DOOH) advertising venues.
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Key Takeaways & Evidence Grounding
- The project 'Eye of the World' is planned for Qiantang, Hangzhou, China.
- The planned external LED display spans 72,000 square meters, roughly one-third larger than the 54,000-square-meter Sphere in Las Vegas.
- Physical specifications include a diameter of 168 meters, a height of 122 meters, and a capacity of 20,000 spectators.
- Investment volume is estimated at 8 billion yuan (approximately 1.2 billion USD), targeting 9 to 13 million annual visitors.
- The project is currently in the planning phase, construction has not yet begun, and no completion date has been set.
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