Observed Signal · Jan 10, 2019 · Feature / Analysis · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Chief Happiness Officer: Is Employee Happiness a Company Duty?
The article examines the rise of Chief Happiness Officers (CHOs) and Feelgood Managers as a Silicon Valley-origin trend expanding into Europe. It outlines two archetypes: a CHO who embeds wellbeing into corporate strategy to enhance productivity and profit, and a more modest organizer focused on team cohesion and everyday perks. The piece highlights OVH’s CHO Florent Voisin, who built a sports field, hired a yoga instructor and a fitness coach, and re-evaluated perks like free lemonade to address burnout and weight concerns. It notes the existence of a French CHO-Club with over 250 large firms, including L’Oréal and BNP Paribas. Critics, including economists Nicolas Bouzou and Julia de Funès and commentator Bernd Slaghuis, argue happiness at work may be a private matter or HR’s duty, questioning the need for dedicated roles. The article suggests a balanced approach—valuing both intrinsic meaning and practical benefits—while warning against potential paternalism.
Discussion of a trending workplace-wellbeing practice; not a paywalled item or major market-moving event
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Key Takeaways & Evidence Grounding
- OVH has a Chief Happiness Officer (CHO) named Florent Voisin who implemented wellness measures (sport field, yoga teacher, fitness coach) and re-evaluated beverages.
- In France, a CHO-Club exists with more than 250 large companies; members include L’Oréal and BNP Paribas.
- Catherine Testa identifies two CHO archetypes: a proactive Feelgood Manager integrating wellbeing with strategy, and a cohesion-focused organizer implementing events and perks.
- Critics Bouzou, de Funès, and Slaghuis argue happiness at work can be a private matter or HR’s remit, raising questions about new job titles.
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