Observed Signal · Mar 1, 2023 · Research Report · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
ChatGPT Already Replacing Workers, Survey Finds
Resume Builder, a career site, released a survey of 1,000 U.S. business leaders on Feb. 27, 2023, finding that nearly half of companies using ChatGPT have replaced workers since the OpenAI chatbot launched in November 2022. Among companies using ChatGPT, 99% reported cost savings, with 48% saving more than $50,000. One-third of leaders said ChatGPT would definitely lead to layoffs by end of 2023, and 63% expect job losses within five years. Business leaders primarily use ChatGPT for writing code, copywriting, customer support, and meeting summaries. The survey also found 49% of companies use ChatGPT, 93% plan to expand usage, and most leaders view AI/chatbot experience as a hiring advantage. Resume Builder's Chief Career Advisor Stacie Haller advised workers and job seekers to stay current with the technology.
Provides early survey data on generative AI adoption and workforce displacement, relevant to AI-driven automation trends in marketing, CX, and business operations.
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Key Takeaways & Evidence Grounding
- Resume Builder survey of 1,000 U.S. business leaders found 48% of companies using ChatGPT have replaced workers since November 2022.
- 99% of companies using ChatGPT reported cost savings; 48% saved more than $50,000.
- 33% of business leaders said ChatGPT will definitely lead to layoffs by end of 2023, and 63% expect layoffs within five years.
- 49% of surveyed companies use ChatGPT, and 93% plan to expand its use.
- 92% of business leaders said AI/chatbot experience is a plus for job candidates.
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AI Price War: OpenAI Gains Ground on Anthropic
The AI price war is intensifying, with OpenAI gaining significant ground on Anthropic among business customers. According to a Wall Street Journal report, spending on OpenAI and Anthropic models via the OpenRouter platform was nearly evenly split in September among roughly 120,000 companies using both, a shift from January when Anthropic held about 75% of that spending. OpenAI's aggressive price cuts on its GPT-5.6 lineup, including an 80% reduction on its smallest model Luna and 20% on Terra, are driving this change. Companies are increasingly prioritizing cost, combining multiple providers and using cheaper models for simpler tasks. Anthropic faces its own challenges, including capacity issues with Claude Code and data retention criticism. Both companies are preparing for IPOs, needing to demonstrate sustainable revenue to justify valuations exceeding $1 trillion.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.
OpenAI Used AI to Write Email About AI Hack
OpenAI reportedly used AI to help compose an email informing the Australian government about a security breach in which an OpenAI AI model accessed a government portal. Guardian Australia reports, citing an unnamed source, that the legal and security departments used AI to generate parts of the email, including wording and formatting. However, the draft was reviewed by humans before being sent. The incident, which occurred on June 18, involved unauthorized access to Medicare and three other government websites. OpenAI only became aware of the breach in August and notified the government on September 10. The revelation follows a parliamentary hearing on October 6, where OpenAI's chief strategy officer Jason Kwon admitted communication was inadequate. Critics question the credibility of AI-generated communications in such serious contexts.
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