Observed Signal · Jul 7, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Castenow hires Andrea Schröder to build media division
Düsseldorf-based advertising agency Castenow has announced the creation of an integrated media offering and hired Andrea Schröder from Düsseldorf media agency Unbound Media to lead it. Schröder joins Castenow as Executive Media & Communications Director and will be responsible for building the discipline “Integrated communication solutions with and through media,” anchored in Düsseldorf and Munich. She brings more than 25 years of media, strategy and leadership experience and was previously Managing Partner and deputy managing director at Unbound Media (formerly Crossmedia until 2025). In her new role she will join Castenow’s board and represent the offering to clients and at industry events. Castenow’s clients include Aida, Bundeswehr, Motel One, Coca‑Cola Germany and McDonald’s Germany.
Agency-level hiring and capability expansion: relevant locally and for client media strategies but not a major industry shift or platform-level change.
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Key Takeaways & Evidence Grounding
- Castenow announced the creation of an integrated media offering.
- Andrea Schröder was hired as Executive Media & Communications Director at Castenow.
- Schröder previously served as Managing Partner and deputy managing director (ppa.) at Unbound Media (until 2025 branded as Crossmedia) and has over 25 years of experience.
- The new media discipline will be anchored at Castenow’s Düsseldorf headquarters and in Munich.
- Castenow lists clients including Aida, Bundeswehr, Motel One, Coca‑Cola Germany and McDonald’s Germany.
Connected Companies & Entities
4 Entities mapped“Castenow recruited Andrea Schröder from the also Düsseldorf‑based media agency Unbound Media....”
“Clients include Aida, Bundeswehr, Motel One, Coca‑Cola Germany and McDonald’s Germany....”
“Clients include Aida, Bundeswehr, Motel One, Coca‑Cola Germany and McDonald’s Germany....”
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