Observed Signal · Nov 6, 2026 · Hiring · Source: Adweek · Impact: 1/5 · Sentiment: Positive
Carson Daly Named Saturday Today Co-Anchor
NBC News announced Carson Daly as co-anchor of Saturday Today, starting November 7, 2026. Daly, who joined Today in 2013, will continue his weekday role, expanding his duties to six days a week. He joins co-anchor Laura Jarrett, feature anchor Joe Fryer, and meteorologist Angie Lassman. Separately, CNBC signed a long-term agreement with Jim Cramer, including a premium subscription tier for his Investing Club in 2027. CNBC also announced executive changes affecting programming and editorial operations. MS NOW launched a brand campaign and expanded its direct-to-consumer service to connected TV platforms.
This is a TV news personality appointment and minor network updates, with no direct impact on advertising technology or digital media monetization.
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Key Takeaways & Evidence Grounding
- Carson Daly named co-anchor of Saturday Today, starting November 7, 2026.
- Daly will continue his weekday Today duties, now working six days a week.
- MS NOW introduced a brand campaign titled 'Now There's More That Unites US'.
- MS NOW Membership is now available on connected TV platforms including Roku, Apple TV, and Samsung.
- CNBC signed a long-term agreement with Jim Cramer, including a premium subscription tier for his Investing Club in 2027.
Connected Companies & Entities
4 Entities mapped“NBC News has named Carson Daly the co-anchor of Saturday Today.”
“CNBC announced executive moves affecting dayside and news gathering operations.”
“MS NOW has introduced a new brand campaign titled 'Now There's More That Unites US'.”
“CNN's Abby Phillip recently welcomed her second child.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
NBC News Leads Election Night 2026 Ratings
NBC News was the most-watched network for the 2026 U.S. midterm election night coverage, drawing 6.74 million total viewers and 2.794 million in the Adults 25-54 demo, according to Nielsen. Overall, 31.2 million viewers across 13 networks tuned in between 8-11 p.m. ET, a 23% increase from 2022. ABC News followed with 5.19 million viewers, while Fox News led cable in total viewers (4.315 million) and CNN topped the demo (1.512 million). In an AskNewser interview, executives from CNN, NBC News, and NewsNation highlighted technological innovations, including NBC's AI audio and vertical video feed, CNN's mobile set design, and NewsNation's early race calls via Decision Desk HQ. The interview underscored how editorial and tech integration enhanced multi-platform coverage.
Evening News Ratings: All Broadcasts Grow in Week of Oct. 19
For the week of October 19, 2026, all three major U.S. evening newscasts showed week-over-week growth in total viewers and the Adults 25-54 demographic. ABC World News Tonight with David Muir maintained its top position, averaging 8.837 million total viewers and 1.198 million in the demo, its best total viewer performance since early March. CBS Evening News with Tony Dokoupil posted double-digit growth in total viewers, up 10% week-over-week and 13% year-over-year, while growing 5% in the demo. NBC Nightly News saw modest gains, up 1% in total viewers and 9% in the demo, with year-over-year increases of 15% and 38%, respectively. Data is based on Nielsen live+same-day big data and panel ratings.
Cable News Ratings: MS NOW Leads Primetime Demo
In October 2026, cable news saw significant ratings shifts across weekdays. Fox News maintained leadership in total viewers, averaging 1.747 million for the week of Oct. 19, but continued a three-month decline in both total viewers and the A25-54 demo. On Wednesday, Oct. 28, Fox led in total day and primetime across all metrics. MSNBC surged, achieving double-digit demo growth, surpassing CNN for second place in the week, and ending CNN's 14-year streak in weekend A25-54 live programming. On Oct. 28, MSNBC also beat CNN in total day demo, though CNN's 'The Lead' won at 5 p.m. Among programs, 'The Five' led with 2.794 million total viewers, while MSNBC's 'The Last Word' won its slot in the demo.
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