Observed Signal · Sep 9, 2026 · Product Launch · Source: PR Newswire: Advertising & Marketing · Impact: 2/5 · Sentiment: Positive
Broadridge Launches DLX Tokenization Infrastructure Platform
Broadridge Financial Solutions announced the launch of DLX, a fully integrated digital asset infrastructure platform for tokenized markets. DLX enables financial institutions to operate across tokenized and traditional markets through a connected operating layer for on-chain and off-chain activity. The platform supports multi-chain enablement, a programmable smart contract composer, 24/7 transaction capabilities, integrated distribution, and institutional-grade workflow orchestration. It connects to the DTCC Tokenization Service via Canton and other networks. DLX extends Broadridge's existing Distributed Ledger Repo (DLR) capability, which processes over $350 billion in daily activity, into a broader multi-asset platform for issuance, trading, settlement, servicing, custody, governance, and distribution. The platform targets issuers, banks, broker-dealers, asset managers, institutional investors, and wealth management firms, supporting asset classes including bonds, equities, funds, private markets, and money market instruments.
This is a product launch in the financial technology sector, relevant to the broader fintech infrastructure but not directly impacting the AdTech/MarTech industry. The platform is focused on tokenized securities and institutional finance, not advertising technology or marketing.
Track Real-Time Financial Technology Signals & Market Shifts
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Broadridge launched DLX, an always-on digital asset infrastructure platform for tokenized markets.
- DLX connects to the DTCC Tokenization Service via Canton and other networks.
- DLX builds on Broadridge's Distributed Ledger Repo (DLR), which processes over $350 billion in daily activity.
- DLX supports multi-chain enablement, smart contract composer, 24/7 transactions, and institutional workflow orchestration.
- DLX targets issuers, banks, broker-dealers, asset managers, institutional investors, and wealth management firms.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Axiology joins Pontes for DLT settlement in central bank money
Axiology, a Vilnius-based fintech, is among the first market infrastructures to integrate with Pontes, the Eurosystem's new service enabling DLT-based securities transactions to be settled in central bank money. The service, which went live earlier this month, connects DLT platforms with TARGET Services, allowing the cash leg of tokenised securities trades to settle in euros held at central banks. Axiology operates a regulated DLT Trading and Settlement System under the EU DLT Pilot Regime and holds a MiFID brokerage licence. The company has been working with the Bundesbank since its inception and tested the trigger solution in spring 2024. With Pontes, Axiology offers customers an alternative to stablecoins for settlement, addressing credit and liquidity risks associated with high-value payments. The company aims to expand its network of commercial banking partners across the EU and expects fixed income, particularly sovereign issuances in Germany and France, to be early use cases.
Bold Penguin Launches DeX ai, AI Intelligence Layer for Digital Exchange
Bold Penguin, a commercial insurance exchange, announced the launch of DeX ai, the AI intelligence layer powering its Digital Exchange. The company is making this technology available to carriers, brokers, and platform partners via APIs, an MCP server, and agent-to-agent connections. DeX ai automates submission intake, market matching, and coverage analysis, enabling straight-through binding for less complex risks. The launch includes a new brand identity and website. In the past 12 months, Bold Penguin's platform processed $12.45 billion in premium and over 735,000 submissions. The infrastructure supports eight of the ten largest US commercial carriers.
Liferay Announces GA of Liferay Data Platform
Liferay announced the general availability (GA) of Liferay Data Platform (LDP), a DXP-native account intelligence layer designed for complex B2B organizations. LDP consolidates account and customer data from CRM, marketing automation, ABM and behavioral sources to create a single trusted account view, connect known and anonymous activity, and track data provenance. Key features include an Account Lifecycle Dashboard with six stages using a “Highest Watermark” rule, configurable stage triggers for marketers, and real-time segments that can trigger personalized content directly within Liferay DXP without separate activation tools. The release is positioned to help sales, marketing and customer-success teams prioritize accounts and act on buyer behavior in real time. The announcement was published August 20, 2026 by GlobeNewswire on MarTech Series.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.