Observed Signal · Sep 28, 2026 · Industry Initiative · Source: PocketGamer.biz · Impact: 1/5 · Sentiment: Positive
Brazil's Games Industry Expands Global Presence
Brazil's games industry is actively promoting itself on the global stage through events like BIG Festival, Gamescom LATAM, and international trade shows. The export program Brazil Games, in partnership with Abragames and ApexBrasil, has been taking Brazilian studios to major events worldwide, including Gamescom and the Tokyo Game Show. At the Tokyo Game Show 2026, Brazil had its largest-ever presence with 31 companies, 12 playable titles, 21 studios, and 55 delegates. The industry is known for co-development and outsourcing services. A new legal framework is being established to support growth, with the Brazil Games Accelerator already hosting 40 studios. Abragames president Rodrigo Terra emphasizes building the 'global South' and expects 80% of support mechanisms to be in place by the end of 2027.
Relevant to the gaming industry, but not core AdTech/MarTech; focuses on industry promotion and trade show presence, not advertising technology.
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Key Takeaways & Evidence Grounding
- Brazil Games took 31 companies to Tokyo Game Show 2026, including 12 playable titles and 21 studios.
- Brazil Games hosted its first dedicated Brazil Indie Pavilion at Gamescom with 35 games.
- The Brazil Games Accelerator welcomed 40 studios in its first year.
- Abragames president Rodrigo Terra aims for 80% of support mechanisms to be in place by end of 2027.
- Brazil is recognized for its co-development and outsourcing businesses.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Brazil to Showcase 35 Indie Games at Gamescom 2026
Brazil Games will present 35 titles from Brazilian independent studios at Gamescom 2026 via its first dedicated Brazilian Indie Pavilion. The pavilion is organised by the Brazil Games export and internationalisation programme, run by the Brazilian Game Companies Association (Abragames) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Located in Hall 10.2, Stand D045g, the pavilion marks Brazil Games' expansion from B2B to B2C at Gamescom and will be open to trade visitors, media and consumers for interviews, hands-on sessions and discovery of the featured titles across multiple genres.
eGames Lab Drives Portugal's Games Industry Growth
eGames Lab, a consortium of 22 entities including commercial organizations, academic institutions, and government bodies, has significantly boosted Portugal's games industry since its founding in 2022. Industry revenue grew from €20 million to over €100 million by end of 2025. The consortium establishes four games hubs across Portugal, Madeira, and the Azores, fostering collaboration and scale-up support. Partnerships with DevGAMM, APVP, and Unicorn Factory aim to create a comprehensive ecosystem. The project manager highlights the shift from fragmented indie development to a dynamic hub, with homegrown successes like Redcatpig and Infinity Games on the global stage. Future plans include consolidating achievements and enhancing scale-up capabilities.
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