Observed Signal · Oct 22, 2026 · Market Signal · Source: CDP Institute · Impact: 3/5
Bloomreach's Loomi Connect Provides a Shared Foundation for Marketing Teams and Partners to Build Agents
Bloomreach announced that brands, technology partners and agencies worldwide have built more than 200 agents using Loomi Connect, the integration foundation for its Loomi intelligence layer.
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Bloomreach Opens Its Platform to the Agentic Era: More Than 200 Agents Have Already Been Built on Loomi Connect by Marketers, Ecommerce Teams, and Technology Partners Worldwide
Bloomreach announced that more than 200 agents have been built on Loomi Connect, opening its platform to the agentic era.
Bloomreach Makes Loomi Marketing Agent Generally Available
Bloomreach announced the general availability of its Loomi marketing agent on June 2, 2026. Built on the Loomi agentic personalization platform, the agent converts a single marketer prompt into a fully built campaign workflow and personalizes engagement at the individual-customer level. Capabilities highlighted include conversational campaign building, AI segmentation and targeting, automated content creation in brand voice, journey orchestration with AI timing, and built-in guardrails with enterprise privacy controls (audit trails, GDPR compliance, granular access roles). Bloomreach cites a customer case — 260 Sample Sale — achieving a 2.4x higher conversion rate while reducing the number of customers targeted by 82% on a “last chance” campaign. Quotes from Anirban Bardalaye (Chief Product Officer) and a customer marketing lead emphasize retention-focused personalization and operational control for marketers.
Bloomreach Hits $260M ARR, Driven by Loomi AI Surge
Bloomreach announced it exceeded $260 million in annual recurring revenue (ARR) in 2025, attributing growth to adoption of its agentic AI platform, Loomi AI. The company closed the year with its strongest quarterly performance, achieved positive free cash flow, and recorded net new ARR. Bloomreach reported rapid adoption of agentic and next-generation AI tools—nearly half of customers now use at least one agent—and notable customer additions (Thirdlove, ALDO, Halfords, SPANX) plus expanded relationships with Next and Desigual. Product advances included marketing agents, AI decisioning for journeys, personalized media for product discovery, and the Loomi Connect launch via the Model Context Protocol (MCP) enabling integrations with platforms like ChatGPT. Bloomreach also expanded globally, earned AWS Retail Competency and Marketplace listing, announced partnerships with Databricks and Captain Up, and received Gartner and Inc. recognitions.
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