Observed Signal · Aug 19, 2026 · Product Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Blick hires paid fan-reporters for hockey coverage
Blick Sport will recruit and pay "fan-reporters" to cover National League ice hockey from the new season starting 15 September. The editorial call seeks passionate, partisan video-blog style contributions rather than analytical match reports. Ringier's Chief Digital Officer Sandro Inguscio said the pilot will start with selected clubs (not all 14), each fan-reporter will receive briefing and coaching, and contributions will appear on blick.ch, Blick Sport's social channels and the reporters' private channels. Frequency is planned at roughly one contribution every two weeks per fan-reporter; payment is offered but the amount was not disclosed. If the experiment succeeds, Blick may extend the format to other sports.
New content/monetization format from a major Swiss publisher (Blick/Ringier) that experiments with user-generated, paid fan content—relevant to publisher strategies and audience engagement, but limited geographic and industry impact.
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Key Takeaways & Evidence Grounding
- Blick Sport will employ paid fan-reporters to report on National League clubs starting 15 September 2026.
- Blick requested applicants publicly and emphasized emotional, subjective fan perspectives instead of tactical or analytical coverage.
- Ringier (Sandro Inguscio, Chief Digital Officer) said the pilot will start with selected teams rather than all 14 clubs and that each fan-reporter will receive briefing and editorial coaching.
- Planned output at season start is approximately one contribution every two weeks per fan-reporter; contributors will be compensated, but the payment amount was not disclosed.
- Contributions will be published on blick.ch, selectively on Blick Sport/Blick Eishockey social channels, and on the fan-reporters' private channels with some form of Blick branding.
Connected Companies & Entities
3 Entities mapped“"We will start next season with the first hockey teams with a fan-reporter and see how it is received," said Sandro Inguscio, Chief Digital ...”
“The workplace of the fan-reporters is shown in the article (Image: Keystone/Anthony Anex)....”
Ontology Mapping & Concepts
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