Observed Signal · Sep 30, 2026 · Market Signal · Source: Pinterest · Impact: 2/5
Bill Ready named to inaugural Pacsun Youth 25™ for leadership in positive digital experiences
Pinterest CEO Bill Ready has been named to the inaugural Pacsun Youth 25™ list, recognizing his leadership in fostering positive digital experiences for youth culture.
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Pacsun CEO Explains Gen Z Co-Creation Strategy
Pacsun has refocused its marketing and product strategy to win back Gen Z by treating customers as co-creators. CEO Brie Olson, on the Modern Retail Podcast, described the retailer’s emphasis on four cultural pillars (fashion, music, sport, art), early investment in TikTok Shop, a new mobile app for drops and rewards, and programs launched in 2025 — an annual Youth Report and a Youth Advisory Council — to formalize youth participation. Olson also recently published a book, “Co-Created: The Cultural Strategy That Redefined Pacsun.” The company is opening more stores than it is closing for the first time in 18 years.
Pinterest CEO Defends Google Ad Tech Amid Spending Surge
Pinterest CEO Bill Ready argues against Google ad tech divestiture, contending that keeping Google’s supply-side technology with safeguards preserves auction integrity and publisher value. Ready, a former head of Google’s Payments and Commerce group, notes prior deals to increase Google targeting within Pinterest supply and cites a Google search ranking update that funneled more traffic to Pinterest. The round-up also reports broader ad-market signals, including Morning Brew’s note that the top 10% of Americans accounted for 49.2% of consumer spending in Q2 (up from 48.5% in Q1) and that US retailer spending rose 0.6% MoM across categories like online shopping and dining. In corporate news, Paramount Skydance added Scale AI CFO Dennis Cinelli to its board. The piece touches on consumer trends and AI-enabled media developments, including safety and age-verification debates around youth exposure to ads.
Meet Ad Tech's Future: The Class of 2026
On 2 February 2026 BRAVE, a supply-side platform (SSP), published its inaugural 'Class of 2026: 10 Rising Ad Tech Stars' list. The list recognises technical architects, yield engineers and operational leaders who BRAVE says are rebuilding open-web ad infrastructure amid the rise of agentic AI and privacy-first identity. Selected by BRAVE team members, honourees were chosen for engineering-led contributions—'touching the metal'—to signal infrastructure for a post-cookie environment. BRAVE published profiles of the ten honourees and a manifesto titled the 'Infrastructure of Tomorrow' on its blog. Eyal Dorenbaum, Senior Product Manager, Platform Solutions at BRAVE, is quoted reflecting on the shift from relationship-driven selling toward technical leadership.
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