Observed Signal · May 12, 2026 · Product Update · Source: https://marketingtechnews.net/feed/ · Impact: 2/5 · Sentiment: Positive
Banuba updates AI virtual try-on for retailers
Banuba, an augmented reality technology company, announced updates to its virtual AI try-on platform, adding features aimed at accelerating retailer adoption. The release expands its Shopify plugin to support coloured contact lenses, hair dye and makeup, introduces one-photo eyewear digitisation to create virtual glasses from a single product image, and delivers a more streamlined onboarding flow. Banuba also reported AI performance improvements — faster processing and better handling of bulk inventories — to make catalogue-scale deployments easier. Art Polzunov, Product Director at Banuba, said the release addresses three historical barriers to virtual try-on: asset production, storefront integration and catalogue-scale operation. The article notes broader retail and optician sector adoption of AR/AI try-on tools and positions the update as part of retailers’ ongoing digital transformation. Publication date: 2026-05-12.
A practical product update that lowers technical and production barriers for retailers to deploy virtual try-on at catalogue scale; useful for e-commerce conversion and personalization but not an industry-shifting platform announcement.
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Key Takeaways & Evidence Grounding
- Banuba updated its virtual AI try-on platform with new features.
- The company expanded its Shopify plugin to support coloured contact lenses, hair dye and makeup.
- Introduced one-photo eyewear digitisation to generate virtual glasses from a single product photo.
- Improved AI performance with accelerated processing and enhanced handling of bulk inventories.
- Art Polzunov (Product Director at Banuba) stated the release removes asset production, integration and catalogue-scale barriers for virtual try-on.
Connected Companies & Entities
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