Observed Signal · Oct 1, 2026 · Market Signal · Source: Affise · Impact: 2/5
B2B Affiliate & Referral Marketing Software: Complete Guide
Affise has published a new blog post titled 'B2B Affiliate & Referral Marketing Software: Complete Guide' on October 1, 2026, replacing the previous post about referral marketing software for small business.
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Affiliate Reframes Selling Point in AI Era
Hello Partner's 23 June 2026 newsletter covers how affiliate marketing is repositioning amid AI and LLM disruption. It includes an interview with OpenAttribution Director Alex Springer on treating affiliate as a set of distinct channels that tie influence to measurable outcomes, coverage of Adtraction's acquisition of Affiliate Future and the establishment of a new UK organisation, and analysis of retail media and affiliate convergence. The newsletter highlights industry events (IPX, Partnership Day, Creatorfest) and publisher responses to LLMs, and reports that the Affiliate & Partner Marketing Association (APMA), led by founder Kevin Edwards, is launching a survey into the impact of Marketing Mix Modelling (MMM) on affiliate budgets and channel perception.
Affiliate Monthly Review — June 2026
The June 2026 roundup reviews key developments in affiliate marketing: new market figures showing continued growth and efficiency, expanding publisher models (creator commerce, social and community platforms), and rising use of AI in program management. The APMC/BVDW’s consolidated 2025 data shows €932M invested in Germany, €18.7B in attributable revenue and 228M transactions, with above‑market growth and high ROAS. Strategic shifts include Tradedoubler’s corporate rebrand and Nasdaq Stockholm listing as NYORDA AB (ticker NYOR) on 15 June 2026 and the formation of a group combining Tradedoubler with Metapic, Appiness, Retail Bridge Media and EmnaAI. The issue also highlights practical topics: a whitepaper on affiliate in the energy sector, Reddit and community content’s role in AI visibility, dynamic retargeting best practices, and podcast discussions on using AI (Everflow) to automate reporting and workflows in affiliate program management.
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