Observed Signal · Feb 10, 2023 · Product Launch · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
Austrian Tourism Boards Launch AI-Driven Ad Campaigns and Chatbot
Tourism organizations in Austria are experimenting with generative AI for marketing. Wörthersee-Rosental Tourismus, together with Tirol-based content agency ContentKumpanei, developed what is described as the first purely AI-based tourist advertising campaign for the Wörthersee region. ChatGPT generated the story and voiceover, while DALL-E, Midjourney, and Bluewillow produced images, and AI tools composed music and audio. The video is scheduled to run in a Google Ads campaign in spring, targeting urban audiences in Vienna and Munich. Separately, Wagrain-Kleinarl Tourismus and Viennese developer goodguys.ai launched an 'AI-Concièrge' chatbot for tourists, based on GPT-3 and trained for four months, answering questions in many languages. Company representatives describe the tools as early beta versions that could disrupt content production, but also note that the campaigns combine AI with proprietary technology.
An early, practical example of generative AI (ChatGPT, DALL-E) being used to create real advertising campaigns and customer-facing tourism chatbots, signaling how AI will change creative and marketing workflows, though the impact is regional and not industry-shifting.
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Key Takeaways & Evidence Grounding
- Wörthersee-Rosental Tourismus and ContentKumpanei launched an AI-generated video advertising campaign for the Wörthersee region.
- ChatGPT generated the story and voiceover; DALL-E, Midjourney, and Bluewillow produced the images; AI also composed the music.
- The AI-generated video will run as a Google Ads campaign in spring 2023, targeting Vienna and Munich.
- Wagrain-Kleinarl Tourismus and goodguys.ai launched an 'AI-Concièrge' tourist chatbot based on GPT-3, trained over four months.
- The AI language component constitutes only 5% of the chatbot's programming, with 95% built on proprietary technologies.
- Roland Sint of Wörthersee-Rosental Tourismus said the project was about experimenting quickly with AI to learn.
- Daniel Gollner of ContentKumpanei predicted 'game over' for many content producers due to generative AI tools.
Connected Companies & Entities
2 Entities mapped“Der KI-Chatbot hat die Story und das Voiceover generiert, während andere KI-Tools wie Dall-E (wie ChatGPT auch von OpenAI entwickelt) ... di...”
“Das Video kommt in diesem Frühjahr in einer Google Ads-Kampagne zum Einsatz......”
Ontology Mapping & Concepts
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