Observed Signal · Aug 29, 2024 · Research Publication · Source: Trending Topics · Impact: 2/5 · Sentiment: Neutral
Austrian Executives Skeptical of GenAI Adoption, Deloitte Survey Finds
A new Deloitte Austria study, the AI Trust Survey, reveals that the majority of Austrian companies are not yet using generative AI. Surveying 500 Austrian executives in summer 2024, Deloitte found that 64% currently do not use the technology and 44% have no plans to implement it in the near future. Trust remains a key barrier: 22% of managers are fundamentally skeptical of AI, citing data protection, liability, and unknown societal effects. Only 10% believe the recently passed EU AI Act provides the right framework for safe GenAI use. Deloitte Austria partners Evrim Bakir and Mohamed Omran emphasize the need for clear internal guidelines, employee training, and independent risk assessments to build trust and unlock GenAI's potential in Austrian businesses.
Provides relevant regional insight into enterprise GenAI adoption and EU AI Act skepticism, but does not represent a major AdTech or industry-shifting event.
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Key Takeaways & Evidence Grounding
- Deloitte Austria surveyed 500 Austrian executives in summer 2024 for its AI Trust Survey.
- 64% of surveyed Austrian companies currently do not use generative AI.
- 44% of respondents have no plans to implement GenAI in the near future.
- Only 10% of executives believe the EU AI Act creates the right conditions for safe GenAI use.
- 23% of companies are testing AI, while 13% already use it regularly.
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