Observed Signal · Jul 20, 2026 · Interview · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Audity Celebrates 20 Years of Audio Branding
Rainer Hirt discusses Audity's 20-year history and how audio branding has evolved from single sound logos to comprehensive 'sonic systems' that must work across many touchpoints — apps, devices, vehicles, and traditional media. Audity, based in Konstanz, works with clients including SRF, the Swiss Post, Vontobel and Sika. The agency emphasizes strategic translation of brand values into acoustic parameters, expertise in UX sound, proprietary tools and technologies, and cautious, process-focused use of AI (useful for analysis and tooling but not a full substitute for human musicians in brand contexts). Hirt stresses that brands already have sound and should consciously design their acoustic identity.
Highlights the industry trend from single soundlogos to integrated sonic systems, the growing relevance of UX sound and proprietary tooling, and cautious practical uses of AI — relevant to brand strategy and creative production but not a platform-level or regulatory shift.
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Key Takeaways & Evidence Grounding
- Audity marks its 20th anniversary and operates from Konstanz.
- Audity's client roster includes SRF, the Swiss Post, Vontobel and Sika.
- The agency says audio branding has shifted from single soundlogos to strategic 'sonic systems' across many touchpoints (apps, devices, vehicles, video, events).
- Audity works in UX sound and has developed proprietary technologies and tools to implement acoustic identities consistently.
- Audity uses AI to accelerate processes (e.g., video analysis) but is cautious about fully generative Music Gen AI for professional brand use.
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Audion CEO on Performance Audio, AI, and Measurement
Quo Vadis published an interview with Arthur Larrey, CEO and co‑founder of Audion, on June 9, 2026. Larrey discusses the evolution of digital audio from an awareness channel into a performance channel driven by better data, activation technologies, cross‑channel measurement, and AI. Audion positions itself as a performance audio platform that emphasizes proving incremental business outcomes across awareness, consideration, intent, site visits, lead generation and sales. The interview highlights dynamic creative, contextual targeting, AI‑assisted campaign optimization, and the convergence of audio and video (notably video podcasts). The post also lists multiple Cannes Lions events and panels where industry leaders (e.g., Sir Martin Sorrell, Brian O’Kelley, Brian Wieser) will discuss commerce media, transparency, and identity topics.
Audion Unveils AI Tool for Smart Audio Ad Campaigns
Audion has launched 'Audion AI', an outcome-driven artificial intelligence solution that automates media planning, content selection and continuous optimisation for digital audio advertising. The tool translates campaign objectives from a single prompt into structured 'multi-audio' media plans covering traditional audio and audio-in-video, analyses listening platforms (Spotify, Deezer, Apple Podcasts, YouTube and Amazon Music) and aggregates signals from podcasts, streaming, digital radio and Audion’s own campaign and measurement data. Audion says the system analyses the equivalent of almost 100 years of audio and video content every month and uses historical performance, brand-lift and drive-to-store studies to predict and optimise content performance. Alongside the product launch, Audion announced an updated brand identity as part of its global expansion and AI-led strategy.
Toniq Measures Brand Sound with MeloMetriq
Zurich sound agency Toniq has published a bespoke survey methodology called MeloMetriq to evaluate brand audio by separating listeners’ personal taste from actual brand relevance. The approach was applied after the Neue Zürcher Zeitung (NZZ) introduced a new sound identity in April, consisting of a Sound‑DNA, Sound‑Logo and Brand‑Voice. Toniq’s system uses a fixed tonal sequence as a constant while allowing timbre, spatiality and energy to vary by application (image campaigns, podcasts, live events, social media) so the brand stays recognisable across formats without dominating acoustically. Philipp Schweidler (Director Strategy at Toniq) frames the brief as achieving “cultural resonance” across current and future audiences. The article includes credits naming Toniq and NZZ personnel involved in the project.
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