Observed Signal · Jan 22, 2026 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Apple turns Siri into Campos AI chatbot powered by Gemini
Apple plans to overhaul Siri by turning it into a standalone AI chatbot named Campos, backed by Google's Gemini as the foundation for its AI models. Bloomberg's Mark Gurman reports Campos would operate with advanced conversational abilities and could be tested as a separate Campos app. The move positions Campos as a competitor to leading AI chat tools, with Gemini underpinning the technology and a Google deal reportedly worth around $1 billion per year. Apple envisions integrating the new chatbot on future devices, with references to iOS 27, iPadOS 27, and macOS 27 updates in the autumn, and potential AI optimizations in iOS 26.4 ahead of that window. If realized, Campos would mark a significant shift in consumer AI within the Apple ecosystem, leveraging Apple’s hardware footprint to accelerate adoption.
Potential shift in consumer AI within the Apple ecosystem; unconfirmed launch
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Key Takeaways & Evidence Grounding
- Apple plans to replace Siri with Campos, a standalone AI chatbot.
- Campos is built on Google's Gemini as the base AI for foundation models.
- A standalone Campos app is reportedly being tested.
- Google's Gemini deal with Apple is rumored to be worth about $1 billion per year.
- Upcoming OS updates (iOS 27, iPadOS 27, macOS 27) could ship the new AI chat option; iOS 26.4 may include AI optimizations.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Apple's Siri to Use Google's Gemini
Rumors converge around Apple’s plan to overhaul Siri by powering a new version with Google’s Gemini AI. The refreshed Siri is expected to ship with iOS 26.4, with a launch possibly in spring 2026. Apple reportedly evaluated competing AI systems from OpenAI (ChatGPT) and Anthropic (Claude), but Bloomberg and Apple-connected sources indicate Google won the race, and a Gemini model tailored for Siri is already in testing on Apple’s servers. The negotiations reportedly include terms for deeper Gemini integration and reflect long-standing Google-Apple arrangements, including Google’s past payments to be the default iPhone search engine. Beyond Siri, Apple pursues broader AI ambitions, including an AI search strategy and a shift to Apple Ads, with ads in Apple Maps anticipated in 2026 and a gradual rollout of Apple Intelligence in Germany since 2025. Deployment pace within Apple’s ecosystem remains cautious.
Apple's New Siri App to Rival ChatGPT
Leaked Bloomberg renders show Apple planning a major AI upgrade for iPhone in iOS 27, including a standalone Siri app designed to compete with chatbots such as ChatGPT, Claude and Google’s Gemini-powered assistants. Siri will be more deeply integrated across the OS — responses and a card-style interface will surface from the Dynamic Island and a swipe-down Spotlight gesture will invoke an AI-powered Siri. Bloomberg says Apple will use outside models (including Google’s Gemini) while also developing on-device/local AI models. The standalone Siri app will surface past chat history and allow uploads of documents and photos. The report was published May 28, 2026 ahead of WWDC.
Apple powers Siri with Gemini, accelerates launch
Speculation becomes reality as Apple accelerates a major Siri update powered by Google's Gemini. The rollout is planned to be showcased at an upcoming event and subsequently tested in the iOS 26.4 beta, marking the biggest Siri update in years. Gemini will serve as the base model for Siri and Apple's Foundation Models, enabling deeper integration of external AI into the OS while balancing on-device and private cloud compute to protect user data. The collaboration signals a significant shift in the AI race, with Google strengthening its role across iPhone touchpoints and monetization potential. Prior discussions with Anthropic and OpenAI are noted, with Anthropic reportedly priced out and OpenAI collaboration described as challenging. Bloomberg is cited as having reported the schedule. The arrangement could heighten competitive pressure among AI players and influence the economics of AI-enabled features on Apple devices.
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