Observed Signal · Mar 29, 2019 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
App Store & Play Store Revenues Reach $156B in 2023
Sensor Tower projects global consumer spending on mobile apps through the App Store and Google Play to reach $156 billion by 2023, up 120% from 2018 with a CAGR of about 16.8%. The forecast expects both Apple’s App Store and Google’s Play Store to more than double their 2018 revenues by 2023, estimating $96 billion for Apple and $60 billion for Google. Growth is driven by developing markets, notably Latin America and Africa, where Africa’s App Store revenue could rise 296% and Play Store revenue 406% over the period. Across geographies, the Play Store’s top spenders are the USA, Japan, and South Korea, while the Apple App Store’s leading markets are China, the USA, and Japan. The full Sensor Tower report promises additional mobile market insights and methodology.
Market forecast / growth outlook for App Store and Play Store revenues; not platform policy or earnings event.
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Key Takeaways & Evidence Grounding
- Sensor Tower forecast worldwide user spending on App Store and Play Store to reach $156 billion by 2023.
- Total growth from 2018 to 2023 is 120% with an approximate CAGR of 16.8%.
- Apple App Store revenue expected to be $96 billion by 2023; Google Play Store $60 billion.
- Africa: App Store revenue +296%, Play Store revenue +406% (2018–2023).
- Play Store top spenders: USA, Japan, South Korea; Apple App Store top markets: China, USA, Japan.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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