Observed Signal · Apr 3, 2024 · Hiring · Source: Trending Topics · Impact: 2/5 · Sentiment: Neutral
AI Expert Ana Simic Named CEO of Austrian IT Firm Engage
Vienna-based IT company Engage has appointed Ana Simic, an expert in AI, marketing, and digitalization, as its new CEO. Engage is described as the leading IT company within the Barn Ventures Group, which focuses on innovative solutions for clients in the energy and real estate sectors, with a strong emphasis on AI projects. The company was founded in 2018 by Florian Bauer and Filip Zganjer and has seen rapid growth since then. Simic previously worked at Henkel, bwin, and A1, where she was responsible for international rollouts of marketing automation and data-driven solutions. Former CEO Florian Bauer will remain with the company as CTO, focusing on expanding technological and AI expertise. Co-founder Filip Zganjer will concentrate on portfolio development and M&A activities at the Barn Ventures holding level.
CEO appointment at a regional AI-focused digital agency; relevant to the AdTech/MarTech ecosystem but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Ana Simic was appointed CEO of the Austrian IT company Engage.
- Engage was founded in 2018 by Florian Bauer and Filip Zganjer.
- Florian Bauer, previously CEO, remains at Engage as Chief Technology Officer (CTO).
- Ana Simic previously worked at Henkel, bwin, and A1 on marketing automation and data-driven solutions.
- Engage is part of the Barn Ventures Group and focuses on AI projects for energy and real estate clients.
Connected Companies & Entities
1 Entity mapped“Nach Stationen bei Henkel, bwin und A1, wo sie unter anderem für den internationalen Rollout von Marketing Automation und datengetriebenen L...”
Ontology Mapping & Concepts
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