Observed Signal · Sep 26, 2026 · Product Launch · Source: Retail-News · Impact: 4/5 · Sentiment: Positive
Adyen Upgrades Authenticate with AI Payment Optimization
Adyen has significantly expanded its authentication offering, Authenticate, as part of its Uplift optimization suite. The module now uses machine learning to route each transaction in real-time to the most appropriate authentication technology, replacing static 3DS rules. It integrates 3DS, Google Secure Payment Authentication, Mastercard and Visa Payment Passkeys, and pure data flows. The system dynamically decides whether authentication is needed, which method to use, and which data to send to card issuers, optimizing over 150 data fields for 3DS. It also works with Adyen's fraud management module Protect to recognize trusted buyers and minimize friction. Early customers report conversion gains: Too Good To Go saw an 11% relative increase in payment conversion, and Just Eat Takeaway.com reported a 12% higher conversion rate among qualifying visitors. Authenticate is now available worldwide for 3DS and issuer request optimization; newer methods like Google SPA and passkeys are being rolled out gradually, with live transactions already occurring in the UK and broader international rollout planned by 2027.
This is a major AI-powered authentication upgrade from a leading payment platform (Adyen), which directly impacts e-commerce conversion and fraud prevention, central to AdTech and marketing technology.
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Key Takeaways & Evidence Grounding
- Adyen upgrades Authenticate with AI-based routing and optimization.
- The platform integrates 3DS, Google SPA, Mastercard and Visa Payment Passkeys.
- Too Good To Go reports an 11% relative increase in payment conversion.
- Just Eat Takeaway.com reports a 12% higher conversion rate.
- Authenticate is available worldwide for 3DS and issuer optimization.
Connected Companies & Entities
5 Entities mapped“Adyen hat sein Authentifizierungsangebot Authenticate umfassend erweitert....”
“Adyen arbeitet dafür unter anderem mit Google, Mastercard und Visa zusammen....”
“Adyen arbeitet dafür unter anderem mit Google, Mastercard und Visa zusammen....”
“Just Eat Takeaway.com berichtet bei passenden Besuchern von einem Plus von 12 Prozent bei der Conversion Rate....”
“Adyen arbeitet dafür unter anderem mit Google, Mastercard und Visa zusammen....”
Ontology Mapping & Concepts
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