Observed Signal · Aug 21, 2018 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Adobe expands email marketing with more brand channels
Adobe announces cross-channel enhancements to Adobe Campaign (part of the Adobe Experience Cloud) aimed at expanding personalized email marketing across additional brand channels. Key features include AI-driven send-time optimization via Adobe Sensei, intelligent segmentation based on individual engagement, and a drag-and-drop email designer that can leverage assets from Adobe Experience Manager and Creative Cloud, with Dropbox integration in beta planned for later this year. New dynamic reporting taps into the Adobe Analytics Analytics Workspace to incorporate profile attributes for finer audience segmentation and automated campaign insights. The update also adds multilingual push notifications and real-time delivery controls to improve reach and relevance, while emphasizing GDPR/data governance. Brand examples connected to Adobe Campaign in the release include Electronics for lmaging, Grand Circle Travel, Hostelworld, Heathrow Airport Limited, Nissan Motor Company Ltd, Redtag.ca, Tourism Australia, Travelocity and Virgin Holidays.
Technical release / product feature expansion by a major platform (Adobe)
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Key Takeaways & Evidence Grounding
- Adobe Campaign is part of the Adobe Experience Cloud and supports cross-channel email marketing.
- AI-powered send-time optimization and engagement-based segmentation are introduced via Adobe Sensei.
- A new Drag & Drop Email Designer enables email creation using assets from AEM and Creative Cloud, with Dropbox integration in beta planned.
- Dynamic reporting uses Adobe Analytics Analytics Workspace to include profile attributes for segmentation and automated campaign insights.
- Multilingual push notifications are added; real-time delivery settings improve reach and personalization; GDPR data governance is referenced.
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Adweek's Agents of Change: Leaders Reshaping Industry
This Adweek feature profiles the 2026 Agents of Change, a group of leaders in marketing, media, advertising, and tech recognized for combining commercial success with a commitment to a more responsible and forward-thinking industry. The honorees include executives from agencies, media companies, and brands, such as Rachel Apirian of The Female Quotient, Jared Belsky of Acadia Agency, Paris Hilton of 11:11 Media, and Ben Skinazi of Equativ. They are praised for initiatives in diversity, equity, inclusion, accessibility, ethical AI, sustainability, and transparency. The article highlights specific achievements, such as Acadia returning rebates to clients, Equativ scaling GreenPMPs, and various mentorship programs. The feature is presented in partnership with Empower, a platform by Propeller Group and WACL.
British Business Bank commits €11M to Fuel Ventures
The British Business Bank has announced an €11 million commitment to Fuel Ventures through its Regional Angels Programme, aimed at addressing imbalances in early-stage equity finance across the UK. Fuel Ventures, a multi-stage VC founded by Mark Pearson, will use the capital to support early-stage UK tech companies from pre-Seed to Series A, including follow-on rounds for existing portfolio companies. This investment is part of a broader series of commitments by the Bank in 2026, totaling approximately €417 million across various VC managers. Fuel Ventures has deployed over €330 million into more than 230 UK companies since inception, with notable investments including Volt and acquisitions by Adobe and Carta.
Jo Bromilow urges social media leaders to embrace 'a little bit weird'
In an interview with The Drum, Jo Bromilow, Director of Social and Influencer at MSL UK, shares her views on the future of social media leadership. She emphasizes the importance of embracing one's uniqueness ('being a little bit weird') and investing in long-form writing and speaking skills to counter the industry's obsession with optimization, which is exacerbated by formulaic AI-generated content. Bromilow highlights the growing significance of social commerce and generative engine optimization (GEO), but warns brands to protect the trust and authenticity that made social media effective for sales and LLM training. She criticizes the over-reliance on short-term commercial benefits that can undermine influencer marketing, and expresses frustration with inconsistent ad disclosure rules and algorithmic dependencies, especially in restricted categories like HFSS. She advocates for showing up on fewer platforms with more intention, moving away from trends like NFTs and the metaverse that led to burnout.
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