Observed Signal · Jul 9, 2026 · Rebranding · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Ad School Unveils New Logo with Andfrank
Ad School has launched a new visual identity created together with agency Andfrank and members of its school board. The rebrand centers on a compact logo that merges the letters “A” and “D” and functions as a platform for images, video, text and animation. Existing brand colours yellow and black are relabelled as “Blast Yellow” and “Raw Black” and supplemented by accents “Buzz Blue” and “Punch Pink”; the palette intentionally evokes the CMYK system. The digital presence was refreshed with large typography, scroll-based animations and dynamic transitions. The relaunch followed a market analysis; the Ad School — a cooperation of ADC Switzerland and Leading Swiss Agencies — says over 30 industry professionals teach its programmes. The next course begins 2026-08-21.
Regional industry branding update and education programme relaunch — of interest to agencies and local advertising community but not a major industry-impact event.
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Key Takeaways & Evidence Grounding
- Ad School developed a new visual identity featuring a logo that combines the letters “A” and “D”.
- The rebrand was created in collaboration with the agency Andfrank and members of Ad School's school board.
- Primary colours are named “Blast Yellow” and “Raw Black”, with new accent colours “Buzz Blue” and “Punch Pink”.
- The redesigned website emphasizes large typography, scroll-based animations and dynamic, behaviour-driven transitions.
- Ad School is a cooperation of ADC Switzerland and Leading Swiss Agencies; the next course starts on 2026-08-21.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Nomadic Rebrands with Bold New Identity
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BSC Young Boys Appoints Bern Creative Agency Hella Studio
Swiss football club BSC Young Boys has engaged Bern-based creative agency Hella Studio to unify its brand identity. The collaboration, initiated this year, focuses on the new brand strategy 'Forever Young Boys', a modern translation of the club's historical motto 'Young Boys Forever'. The agency, founded in 2018 by Kasper Kobel and Joëlle Lehmann, will work closely with the club's internal marketing team to integrate strategy, creation, and implementation. First applications have already been launched, with the full rollout of the new visual identity planned across all channels by 2027, including LED boards, live tickers, digital campaigns, and merchandising.
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