Observed Signal · Nov 1, 2023 · Editorial / Best Practices · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Accessible Web Design: Four Principles for Inclusive Digital Experiences
An article on CMSWire outlines four principles of accessible web design—Perceivable, Operable, Understandable, Robust (POUR)—as best practices for brands. It cites WHO/UNICEF figures that 1.3 billion people live with disabilities and 2.5 billion need assistive technologies, while WebAIM reports 96.3% of the top 1 million homepages fail WCAG 2. The article argues accessibility is a moral, legal, and business imperative, pointing to $1.3 trillion in disposable income among people with disabilities. It gives examples such as visible unsubscribe links, keyboard-friendly interactions, descriptive buttons, and robust video transcripts. The article emphasizes that hiding unsubscribe links or support contacts to reduce churn and costs undermines trust, and recommends designing for keyboard commands, voice recognition, and clear button labels. It also advises marketers to build accessibility into workflows, use multiple testing tools, and consider hiring creators with disabilities for major campaigns.
Accessibility is a relevant topic for digital experience and marketing, affecting 1.3 billion users and $1.3 trillion in spending power, but this is a general best-practice article with no breaking industry event.
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Key Takeaways & Evidence Grounding
- At least 1.3 billion people worldwide live with a disability and 2.5 billion need assistive technologies.
- WebAIM found that 96.3% of the world's 1 million most popular homepages fail to meet WCAG 2.
- People with disabilities represent $1.3 trillion in disposable income.
- The article recommends the POUR principles: Perceivable, Operable, Understandable, and Robust.
- It recommends using WAVE, Axe, and Google Lighthouse for accessibility testing.
Connected Companies & Entities
1 Entity mapped“Google’s Lighthouse accessibility audit tool is good for scoring your accessibility levels on a weekly or monthly basis....”
Ontology Mapping & Concepts
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