Observed Signal · Nov 5, 2018 · Partnership · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Accenture acquires Kolle Rebbe
Accenture Interactive will integrate the Hamburg-based creative agency Kolle Rebbe, strengthening its end-to-end brand experiences offering. The move adds Kolle Rebbe’s expertise in developing brand campaigns and linking them to digital customer interaction, enabling Accenture to deliver more integrated customer journeys. The deal requires approval from competition authorities and financial terms were not disclosed. Kolle Rebbe, founded in 1994 and employing about 300 staff in Hamburg, counts Audi, DAZN, Netflix, and TUI among its clients, and has created campaigns such as Lufthansa’s #sayyestotheworld and Netflix-backed promotions for Narcos and Better Call Saul. Co-founders Stephan Rebbe and Stefan Rebbe have stepped back in recent years; the acquisition will transfer staff and the Hamburg office under Accenture Interactive. Accenture emphasizes that the integration expands its European footprint and strengthens its creative capabilities and talent across marketing and digital services.
Significant agency acquisition expanding Accenture Interactive's European creative capabilities.
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Key Takeaways & Evidence Grounding
- Accenture Interactive to integrate Kolle Rebbe into its creative team
- Kolle Rebbe founded in 1994, Hamburg-based with ~300 employees
- Notable clients: Audi, DAZN, Netflix, TUI; campaigns include Lufthansa #sayyestotheworld and Netflix promos
- Competition authorities' approval required; financial terms undisclosed
- Accenture previously expanded in Europe with Mackevision (2018), designaffairs, and majority stake in SinnerSchrader
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Anthropic Launches Cyber Mission to Secure Critical Infrastructure
Anthropic has announced the Anthropic Cyber Mission, a long-term initiative to support cybersecurity defenders. The program includes the Critical Infrastructure Defense Program (CIDP), which provides frontier Claude models, on-site engineers, and threat research to partners securing operational technology in power grids, water systems, and transportation. Founding partners include Accenture, Booz Allen, CrowdStrike, Deloitte, Dragos, Hitachi, Insane Cyber, Nozomi Networks, Palo Alto Networks, PwC, and Rockwell Automation. Additionally, Anthropic launched OSS Scanner, a free opt-in service that scans open-source projects for vulnerabilities using its most capable models, offering proof-of-concept exploits and suggested fixes. The initiative builds on lessons from Project Glasswing and expands on the Cyber Verification Program. Anthropic aims to accelerate vulnerability fixes and explore secure coding practices, with a forecast that AI will favor defense within two years.
Radisson Hotel Group partners with OpenAI for ChatGPT travel plugin
Radisson Hotel Group, in partnership with Accenture Song, has launched a ChatGPT plugin that allows travelers to discover and compare its hotels within the ChatGPT interface. The plugin, built using agentic development in just six weeks, shows hotel suggestions on a map and enables direct booking. Early results from July–August 2026 show a visit-to-booking conversion rate approximately 1.5 times higher than Radisson's organic search. Additionally, Radisson is among the first hospitality brands to run sponsored advertising in ChatGPT, integrating the plugin with paid campaigns. More than half of the campaign's recorded checkout and booking events were attributed through view-through measurement. Accenture also developed the underlying MCP server and APIs, which power both the plugin and the ads experience. Radisson aims to be an early adopter of AI-driven travel discovery, focusing on plugin adoption and expanding functionality.
Ex-Accenture Manager Rainer Balensiefer to Lead Agency i22
Rainer Balensiefer, a former Accenture manager, has been appointed Chairman of the Management Board at the Bonn-based digital agency i22, effective since summer 2026. In his new role, he oversees strategy, marketing, and sales, and leads the agency's approximately 100 employees. The appointment is accompanied by a strategic realignment of the agency's offerings. Balensiefer's move marks a significant leadership change for i22, aiming to strengthen its position in the digital agency landscape.
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