Observed Signal · Nov 7, 2024 · M&A - Completed · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
1SP AGENCY Acquires Influencer Marketing Startup New Fluence
New Fluence, an Austrian startup that automates marketing campaigns with micro-influencers in the DACH region, has been fully acquired by the international agency group 1SP AGENCY. Founded in 2021 by Moritz Lechner and Chris Pollak after a pivot from their previous venture Freebiebox, New Fluence grew to 50 employees, an EBIT just under seven figures, and more than 5,000 influencer collaborations per month. The purchase price was not disclosed; the founders described it as a 'million-euro exit'. 1SP AGENCY, which has offices in Germany, Sweden, Spain, and England and employs over 300 people across nearly a dozen European agencies, plans to expand New Fluence's concept across Europe. Brands such as Coca-Cola, Beiersdorf, C&A, and Waterdrop are among New Fluence's clients.
Small-scale but notable M&A in influencer marketing: a profitable Austrian startup with major brand clients is fully acquired by a European agency group, reflecting continued consolidation in the influencer/creator economy.
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Key Takeaways & Evidence Grounding
- 1SP AGENCY has fully acquired the Austrian influencer marketing startup New Fluence.
- The acquisition price was not disclosed; New Fluence described it as a 'million-euro exit'.
- New Fluence was founded in 2021 by Moritz Lechner and Chris Pollak after a pivot from Freebiebox.
- New Fluence reports 50 employees, an EBIT just under seven figures, and over 5,000 influencer collaborations per month.
- New Fluence's clients include Coca-Cola, Beiersdorf, C&A, and Waterdrop.
Connected Companies & Entities
2 Entities mapped“Zu den Kunden zählen Marken wie beispielsweise Coca-Cola, Beiersdorf, C&A oder Waterdrop....”
“Zu den Kunden zählen Marken wie beispielsweise Coca-Cola, Beiersdorf, C&A oder Waterdrop....”
Ontology Mapping & Concepts
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