Research Manager Medienforschung

This role is responsible for ensuring seamless digital KPI tracking and quality assurance for media campaigns. The consultant will conduct target/actual analyses, manage audit templates, and standardize tracking processes, working at the intersection of client consulting and media buying to ensure contractual KPI compliance.

This manager role ensures transparency and quality in media reporting, specifically for clients subject to the Austrian Media Transparency Act (MTG). The manager will own MTG reporting, conduct media audits independently, develop related tools and processes, and coordinate with global headquarters and internal specialist teams.

This role conducts media audits and performance consulting, analyzing campaign effectiveness and providing recommendations for optimization. The position requires strong analytical skills and knowledge of media metrics and benchmarks.

The Manager of Digital Ad Sales Research provides data-driven insights and research to support digital ad sales, analyzing audience behavior and market trends. This role helps shape sales strategies and optimize campaign performance.

Internship in media research, supporting the team in data collection, analysis, and preparation of research reports. Provides an opportunity to gain insight into media usage research and empirical methods.