Senior Vice President, Commerce

This role leads strategic commerce thinking for WPP Media's clients, developing growth roadmaps and frameworks across ecommerce marketplaces, quick commerce, and retail media. The Senior Vice President drives new business pitches, partners with data and product teams to embed analytics and AI solutions, and ensures strategic alignment across activation and creative teams, requiring deep FMCG commerce expertise.

This senior leadership role leads strategic commerce thinking for WPP Media's clients, developing growth roadmaps and frameworks across ecommerce marketplaces and retail media. The SVP will drive new business pitches, partner with data and product teams, and shape commerce strategy for FMCG clients.

This Vice President of Commerce leads the e-commerce practice, managing media commerce campaigns and driving growth for clients. The VP oversees a team of specialists, develops e-commerce strategies, and manages P&L for the practice, requiring 10+ years of e-commerce industry experience with strong knowledge of platforms like Amazon, Google, and Facebook.

This role manages search and programmatic media activations across retail media networks like Amazon, Walmart, and Criteo, optimizing client accounts to meet KPIs. Responsibilities include campaign setup, bid recommendations, budgeting, and performance reporting, with experience in retail bid management tools such as Pacvue, Skai, and Epsilo required.

Manages programmatic media buying campaigns for clients, optimizing performance and yield. Requires expertise in programmatic platforms and trading strategies.

Senior Associate for programmatic media buying within the Global Operations Center. Responsible for managing programmatic campaigns, optimizing performance, and leveraging DSPs.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.