Medior/Senior SEA Specialist

This senior SEA specialist role focuses on developing future-proof search strategies for top Dutch brands, moving beyond traditional SEA to embrace AI and conversational advertising. The specialist advises clients at a strategic level, experiments with new advertising products and platforms, and helps shape the evolution of Total Search within WPP Media. The role requires fluency in Dutch and involves coaching team members and driving innovation in search, AI, and emerging technologies.

This role develops, implements, and optimizes large-scale SEA campaigns for major brands like Volkswagen, Kruidvat, and IKEA. The Junior SEA Specialist analyzes data, creates reports, and explores AI-driven optimizations in paid search. Requires fluency in Dutch, strong analytical skills, and a passion for performance marketing.

This role manages and optimizes paid search campaigns for clients, developing SEM strategy and executing campaign management. The manager will analyze performance data, generate reports, and build strong client relationships, while also contributing to new business pitches. Requires 4-6 years of hands-on SEM experience and fluency in English, Traditional Chinese, and Simplified Chinese.

This role manages paid search (SEA) campaigns for major Belgian and international brands, including account building, restructuring, and optimization across Google Ads and Microsoft Advertising. Responsibilities include setting bid and budget strategies, testing ad copy, and delivering actionable reporting to clients. The ideal candidate has 2+ years of hands-on SEA experience, fluency in French or Dutch, and a curiosity for evolving AI-driven search features.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.