Pessoa Analista de Mídia PL - Performance (Curitiba/São Paulo)

This role is a mid-level media analyst focused on performance marketing, responsible for planning, executing, and optimizing digital campaigns. The analyst will analyze data to improve ROI and collaborate with teams to achieve client KPIs.

This role focuses on operating, managing, and optimizing performance media campaigns for automotive and financial clients, with a strong emphasis on conversions and bottom-funnel activities. The analyst will develop performance reports, analyze data critically, and present results directly to clients in regular meetings. The position requires proven experience in performance media, proficiency with Google Ads, Meta, and Criteo, and strong analytical and communication skills.

This is a mid-level media analyst role focused on performance marketing. The analyst will manage performance campaigns, optimize media buys for ROI, and analyze campaign data to drive continuous improvement.

This role manages and optimizes performance marketing campaigns for an automotive and financial client (a smart vehicle classifieds platform), focusing on conversions and bottom-funnel metrics across Google Ads, Meta, and Criteo. The analyst will develop detailed performance reports, analyze data critically, and present insights directly to a highly technical client, working alongside a senior counterpart to balance execution speed with quality and governance. Requires proven experience in performance media, strong data analysis skills, and proficiency in Google Ads, Meta Ads, Criteo, Excel, and Google Sheets.

This Director-level role serves as a Scrum Master for development teams within Data & Technology Solutions at WPP Media. The role involves facilitating Agile ceremonies, coaching teams, removing impediments, and driving continuous improvement to deliver data products and AI platforms. Requires experience as a dedicated Scrum Master in a data-intensive environment with Agile certifications.

Supports the Data & Analytics team at Mindshare by quantifying campaign success and delivering insights for optimization. Builds dashboards, analyzes data with SQL/Python, and formulates strategic recommendations for media campaigns, requiring a Master's degree and minimum 2 years of media/marketing analytics experience.

Leads media planning for international brands in Taiwan, developing integrated communication strategies across digital, social, and offline channels. Manages campaign execution, measurement plans, and team coaching, requiring 8-10 years of media planning experience and strong project management skills.