Associate Director, Applied Analytics

This role is the key analytical partner for the Tesco account, championing the use of first-party transactional and loyalty data to design and implement rigorous test-and-learn frameworks. The Associate Director will lead the development of measurement frameworks, recommend methodologies like MMM and digital attribution, and translate complex data into commercial narratives for senior stakeholders. This position requires deep expertise in marketing effectiveness, retail analytics, and team mentorship.

This Associate Director role leads the dedicated analytics team supporting the Tesco account, championing the use of Tesco's first-party transactional and loyalty data to design and analyze test-and-learn frameworks. The role involves leading client dialogues on measurement strategy, developing comprehensive campaign measurement frameworks, and mentoring junior team members. Requires deep experience in marketing effectiveness, media measurement, test design (A/B, matched-market), and first-party data literacy, ideally with retail or FMCG exposure.

This role leads the creation of robust campaign reviews and insights to improve marketing effectiveness for a leading advertiser. The Associate Director will develop measurement frameworks and experiments, focusing on brand and conversion lift studies, and act as a strategic partner to senior client stakeholders. They will also manage relationships with data engineering teams and contribute to new business pitches.

Builds and maintains data pipelines and analytics infrastructure to enable data-driven decision-making across the organization. Requires expertise in SQL, data modeling, and ETL tools like dbt and Airflow, with experience in cloud data warehouses such as Snowflake.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.