Manager Programmatic (Mensch)

This Programmatic Manager role is responsible for developing and executing programmatic advertising activities for clients, including analyzing campaign results and implementing optimization measures. The manager monitors campaigns in DSPs, supports strategy for audience and inventory selection, and collaborates with specialist teams and external partners. Requires 1-2+ years of online marketing experience and practical knowledge of DSPs, data, and ad verification technologies.

This role leads the strategic development and operational execution of programmatic advertising for clients. The Senior Programmatic Manager will define programmatic standards, optimize media buying to exceed KPIs, and manage campaign structures across various DSPs. This position requires deep expertise in the digital media landscape, including DSPs, data management platforms, and verification technologies, along with strong data analysis and communication skills.

This Senior Programmatic Manager role leads programmatic strategy and operational execution for clients at WPP Media. Responsibilities include developing programmatic standards, managing campaign structures across DSPs, and advising clients on programmatic buying advantages. Requires 3+ years of programmatic campaign management experience with deep understanding of DSPs and data management platforms.

Diese Rolle ist die zentrale Ansprechperson für Front-Agenturen im Bereich Programmatic Advertising und berät Kunden strategisch. Der Manager entwickelt gemeinsam mit Spezialistenteams programmatische Lösungsansätze, interpretiert Kampagnendaten und leitet Handlungsempfehlungen ab. Erforderlich sind mehrjährige Erfahrung im Online Marketing/Campaign Management, idealerweise mit Programmatic Advertising und fundierte Kenntnisse in DSPs wie Google DV360.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.