Senior Associate, Planning, GCS

This role focuses on media planning for GCS (GroupM Client Solutions), developing strategic media plans and overseeing execution. The senior associate will analyze market data, collaborate with buying teams, and ensure plans meet client objectives. Requires strong analytical skills and experience in media planning.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3566 - Senior Associate, Planning, GCS Role Summary and Impact ABOUT WPP & OPENDOOR At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon . OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too. The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor’s values are built from Amazon’s own 16 Leadership Principles , and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future. By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity. ABOUT THE ROLE We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Senior Executive. This is a full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon. This role is part of the XCM EU Regional Hub team. XCM is Amazon’s Cross-Channel Marketing division, delivering all communications for Amazon.com, including large tentpole campaigns such as for Black Friday and Prime Day. OpenDoor is XCM’s media partner everywhere in the world except North America and Latin America. XCM is the largest business division within Amazon, the WPP OpenDoor team supporting them in its biggest growth regions across Europe, India, Australia, Middle East and South East Asia. RESPONSIBILITIES Media planning: Contribute to the development of comprehensive media plans across various channels, aligning with client objectives and budget. Conduct in-depth research and analysis of target audiences, market trends, and competitive landscape to inform media strategies. Develop DE+I planning and carbon conscious media strategies. Utilize media systems and tools, including WPP Open AI platform, to generate insights and optimize campaign performance. Stay abreast of the latest trends and innovations in the media industry, sharing knowledge and insights with the team. Support the team in developing communication frameworks and cross-media strategies. Campaign management: Support smooth execution of media plans, ensuring adherence to timelines, budgets, and quality standards. This includes (but not limited to) updating schematics, providing media plans to clients, chasing creative, etc. Collaborate with activation teams to deliver timely and effective responses to client requests and tactical plans. Monitor campaign performance, identify areas for improvement, and implement optimization strategies. Support financial processes, including PO trackers, bookings, reconciliations, and query resolution Update internal and external status reports. Assist in the development of client-facing presentations and reports. Effective communication: Serve as a point of contact for client inquiries and requests, always maintaining professional and appropriate client communication. Participate in client meetings, providing updates on campaign progress and performance. Facilitate regular meetings with the client and creative agency and collation of documents for those meetings. Contribute to a positive and collaborative team environment. Work with your line manager to your objectives and goals in line with your role and agency vision. Skills and Experience Have a good understanding and competence in MS Office – PowerPoint and Excel in particular. Understanding of industry standard media research tools Understanding of how Activation works in different media channels Have an awareness and curiosity about media and marketing industry including trends and challenges or concepts. Develops a broad understanding of industry tools, technology, techniques and systems as well as application. E.g TGI, Adintel, Pathmatics Can run simple tasks independently and either present to clients direct or package for wider team. BONUS POINTS Demonstrates curiosity by asking questions arou

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